Boden (www.boden.co.uk) is a British clothing and accessories brand known for its joyful, colourful designs made to last. Founded in 1991 by Johnnie Boden, Boden has grown into a multi-channel retailer with a popular website, catalogue, and a few physical stores.
Boden is especially popular for its vibrant womenswear like dresses, knitwear, and swimwear as well as menswear staples like shirts and jackets. The brand also has children's lines like Mini Boden and Baby Boden. Boden's cheerful aesthetic and commitment to quality has earned the loyalty of over a million customers.
The brand's biannual sales are highly anticipated events where shoppers can score big discounts on Boden favourites. Read on for a guide to Boden's exciting sales events in 2024.
Boden Sale Dates in 2024
|3 January – 31 January
|Discounts up to 60% off cold weather styles and holiday items
|10 February – 14 February
|Romantic styles for women and men on sale
|17 March – 14 April
|Savings on new season arrivals to make room for summer stock
|6 April – 17 April
|Clearance sale after the holiday weekend
|21 June – 19 July
|Swimwear, sundresses, sandals, and warm weather gear on sale
|Back to School Sale
|16 August – 5 September
|Outfits and essentials for students of all ages
|Black Friday Sale
|22 November – 29 November
|Some of the biggest savings of the year in honour of the U.S. shopping holiday
|13 December – 24 December
|Last chance for deals on holiday gifts
|Boxing Day Sale
|Extending the Christmas sale with extra markdowns
Popular Sale Events at Boden
The Boden Winter Sale starts off the new year with deep discounts to clear out cold weather stock. Shoppers can expect to save up to 60% on coats, jackets, knitwear, boots, and cosy accessories for women, men and children.
The sale is the perfect chance to stock up on winter wardrobe essentials or invest in plush knits and puffer jackets for next season. With such substantial savings right after the holidays, the Winter Sale is hugely popular for deal hunting Boden fans.
As new swimwear and summer dresses and tops roll into stores for the sunny months, Boden slashes prices on existing warm weather stock during its famed Summer Sale. Shoppers can expect up to 50% off breezy dresses, swimsuits, sandals, shorts, and lightweight separates in June and July.
The sale is hugely popular for scoring gorgeous floral maxi dresses, striped swimsuits, linen shirts, and other sunny staples that rarely go on sale at full price. Planning a tropical getaway? The Summer Sale is the best time to pick up vacation-ready styles for less.
Back to School Sale
Boden's Back to School Sale ensures students head back to class in style for less. In late summer, shoppers can expect up to 30% off kids' clothing essentials like polos, knits, button-downs, jeans, shoes, and backpacks. Expect deals across popular labels like Mini Boden, Johnnie B, and Baby Boden.
It's the ideal sale for freshening up your child's wardrobe before school starts. Expect to save the most on classic wardrobe staples in navy, grey, and primary colours that can be easily mixed and matched into school outfits.
Other Discount Offers
- In addition to its seasonal sales, Boden also offers year-round savings with student, military, and first responder discounts. Teachers also have access to exclusive offers.
- Boden also frequently hosts limited time specials like 20% off or £20 off certain categories. It pays to be a Boden Insider member as Insiders get early access to new markdowns and clearance events.
- The brand also runs local Town Hall Sales which are essentially pop-up clearance sales that travel to different cities with overflow stock sold at up to 70% off retail prices.
Boden's Product Range
What sets Boden apart from other retailers is the breadth and depth of its joyful product range designed in London. Shoppers can discover vibrant womenswear, menswear, childrenswear, and baby clothes all in Boden's signature colourful, playful aesthetic made from quality materials.
The womenswear range is especially expansive. The in-house design team elegantly walks the line between trendy and timeless across categories like dresses, knitwear, coats, swimwear, shoes, accessories, workwear, jeans, jumpsuits, skirts, tops and so much more.
Boden also offers an extensive range of menswear staples like Oxford shirts, knits, blazers, shorts, sweats, polos, shoes, swim trunks and accessories crafted from natural fibres like cotton, linen and merino wool.
For children, Boden brings the same vibrant energy to high quality, durable play clothes with Mini Boden (ages 1.5-12) and Johnnie B (ages 9-16). Shop adorable girls' dresses, boys' button-downs and more.
Shopping at Boden
- To shop Boden's collections visit boden.co.uk or request one of their beautiful print catalogues.
- Boden offers standard delivery within 5 business days or expedited delivery. Shipping and returns are free for all UK orders over £50.
- For the full boutique experience, visit Boden's London flagship store in Regent's Park or their small but lovely store in Princeton, New Jersey.
Former financial journalist Johnnie Boden founded the company bearing his name in 1991 after identifying a gap in the market for colourfully printed, well-made casual menswear not easily found in stores at the time. The debut collection featuring just 8 menswear items was an immediate success.
Womenswear was introduced in 1992 and quickly became the brand's driving force. By the late 90s, the Boden catalogue had reached cult status thanks to its cheeky copy and vibrant clothes showcased on happy models and real people alike.
While Boden found its footing with catalogue sales, the 2000s saw major ecommerce growth and international expansion into the U.S., Germany and Australia. This global reach coupled with diversification into childrenswear, baby clothes and more categories solidified Boden's reputation for cheerful, quality clothes for the whole family.
After 30 years, the essence of Johnnie Boden's original vision remains but now enhanced by Boden's in-house team of 90 talented designers producing gorgeous clothes to brighten people's lives. Through economic ups and downs, Boden has maintained remarkable loyalty among style-savvy shoppers who return season after season for the brand's special spark of joy and self-expression.