Boux Avenue Sale Dates 2024 (UK)

Boux Avenue ( is a popular British lingerie and nightwear retailer, offering stylish and high-quality products for women. Founded in 2011 by Theo Paphitis of “Dragon's Den” fame, Boux Avenue has grown rapidly to become a leading destination for lingerie, nightwear, loungewear and more.

With a focus on beautiful design, superior fit and outstanding customer service, Boux Avenue aims to make women feel confident and empowered. The brand offers an extensive size range from 28-38 A-G cups and caters to diverse styles with trend-led pieces alongside everyday staples. Boux Avenue also provides a multi-channel shopping experience through its website and over 35 stores across the UK.

The company frequently runs sales and promotions, making its affordable luxury accessible to more women. Some popular deals include seasonal sales of up to 70% off, student discounts and referral schemes. Boux Avenue has built a community of passionate fans who love the brand for its inclusivity, attention to detail and mission of helping every woman put her best self forward.

Boux Avenue Sale Dates in 2024

Sale EventEstimated DateDescription
New Year Sale1st-31st JanuaryUp to 70% off sale on selected lines to celebrate the new year
Valentine's Sale1st-14th FebruaryRomantic lingerie and nightwear on offer before Valentine's Day
Mother's Day Sale1st-31st MarchGifts for mum with discounts across nightwear and accessories
Spring SaleApril-MaySavings in time for summer with swimwear and seasonal lines reduced
Summer SaleJune-AugustUp to 70% off swim, nightwear and more for the summer holidays
Black Friday SaleLate NovemberBoux Avenue's biggest discounts of the year for Christmas shopping
Christmas SaleMid-Late DecemberLast minute deals on gifts before the big day
Boxing Day Sale26th December onwardsThe first major sale after Christmas with savings on all categories

Popular Sale Events at Boux Avenue

Black Friday Sale

Boux Avenue's Black Friday sale is highly anticipated every year, with discounts of up to 30% across the entire site. Taking place in late November, it is the perfect opportunity to get ahead on Christmas shopping.

The sale includes the brand's gorgeous lingerie sets in festive colours, as well as classic black and red lace pieces. Cosy winter loungewear and nightwear like fluffy pyjamas, dressing gowns and slipper sets are also hugely popular purchases during this sale.

Boux Avenue offers some amazing deals across all categories, making it an event lingerie lovers and bargain hunters alike look forward to.

Boxing Day Sale

As one of the first major sales after Christmas, Boux Avenue's Boxing Day sale is hugely popular. With savings of up to 70% on selected lines, shoppers can grab incredible deals on lingerie, nightwear and loungewear.

Launched on the 26th of December both online and in stores, the sale includes stunning pieces like lace chemises and satin pyjama sets at nearly half price. Key pieces that make perfect gifts, like luxurious dressing gowns and winter slippers also see significant discounts.

For those looking to treat themselves after the holiday season, the Boux Avenue Boxing Day sale has irresistible offers across its gorgeous product range.

Other Discount Offers

In addition to its seasonal sales, Boux Avenue provides other ways for shoppers to save all year round:

Student Discount – Students can sign up to Unidays or Student Beans to receive 20% off their Boux Avenue order. This can be used across all full-priced items online and in-store.

Refer a Friend – For every friend referred who makes a purchase, existing customers receive a £10 voucher to use on Boux Avenue's website.

Sign Up Offers – New email subscribers frequently receive exclusive discount codes for 15-20% off their first order for signing up to the mailing list.

Birthday Discount – Registered customers receive 15% off around their birthday, valid for several weeks before and after the special day.

Boux Avenue's Product Range

Boux Avenue offers an extensive selection of luxury lingerie, nightwear and loungewear to suit every style and budget.

Lingerie – The brand is best known for its sensual yet wearable lingerie offerings. From everyday t-shirt bras to show-stopping lace sets, Boux Avenue caters to basics and special pieces. Unique designs and detailed touches like contrast lining and trims make the lingerie collection stand out.

Nightwear – Boux Avenue's nightwear includes gorgeous satin pyjama sets, soft cotton shorts and cami tops for warmer months and cosy onesies for winter nights. Key pieces like silky chemises and slips are elegant yet comfortable.

Loungewear – The Boux Lounge collection offers laidback essentials for relaxing at home. Think cool French terry sets, slouchy joggers and knitted hoodies in soft neutral tones and pastels.

Swimwear – From underwired bikinis to flattering tankinis, Boux Avenue's swimwear range is designed for stylish coverage and support. Mix and match between cute print bottoms and plain tops for a versatile holiday wardrobe.

Accessories – The brand also carries a selection of fashion accessories like bags, hair accessories and jewellery to complement its core offerings.

Shopping at Boux Avenue

Boux Avenue aims to provide an enjoyable, personalised shopping experience for all customers:

In Store

Boux Avenue has over 35 stores, primarily located in shopping centres across the UK. Store staff provide tailored bra fit appointments to ensure customers get their perfect size and style. The boutique-style stores showcase the full range of products in a luxurious setting.


At, customers can conveniently shop the entire Boux Avenue line-up 24/7. The easy-to-navigate site makes finding bestselling essentials or new collections equally simple.

Online exclusive deals and student discounts provide additional savings, while multiple delivery options suit every shopper. Sign up to the mailing list to receive early access to sales or exclusive discount vouchers via email.

Register for an account to store preferences and details for faster checkout. Boux Avenue offers free returns via Collect+ from local stores or by post so online customers can shop with confidence.

About Boux Avenue

British entrepreneur Theo Paphitis founded Boux Avenue in 2011 after selling previous lingerie retail venture La Senza. He named the company after a street in London's Knightsbridge, aiming to bring luxury quality lingerie and nightwear at affordable high street prices.

Boux Avenue launched online first before opening its debut store in Bluewater, Kent shortly after. The brand saw rapid expansion in its first years, propelled by marketing across social media platforms like Twitter and Facebook. In 2019, Boux Avenue brought its design team in-house to have greater control over its product development and brand image.

Today, Boux Avenue ships to over 100 countries from its London headquarters and has built a community of over 500,000 followers across social media.

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