COS (Collection of Style) is a popular fashion brand known for its modern, minimalist aesthetic and focus on quality materials and construction. Owned by H&M Group, COS appeals to design-conscious customers interested in art, architecture, etc. who want high-end style at more accessible prices.
With over 250 stores globally, COS also has a strong online presence, selling in over 38 countries. Its stores aim to provide an architectural, gallery-like shopping experience reflecting its connections to the design world.
COS Sale Dates in 2024
|Jan 2nd – Feb 28th
|Up to 50% off select fall/winter items
|Mar 15th – Mar 31st
|Up to 25% off new spring arrivals
|Apr 7th – Apr 17th
|15% off select styles
|May 26th – Jun 11th
|Friends + Family Sale
|25% off sitewide discounts
|Jul 4th – Jul 15th
|Up to 60% off select summer items
|Aug 12th – Aug 20th
|End of Summer Sale
|Additional 20% off all sale items
|Sep 15th – Oct 3rd
|Up to 30% off new fall arrivals
|Nov 15th – Dec 2nd
|Black Friday/Cyber Monday Sale
|Storewide 25% off + free shipping over $100
|Dec 16th – Dec 31st
|Additional markdowns on sale items
Popular Sale Events at COS
Friends + Family Sale
The Friends + Family is COS's biggest sale event of the year, offering rare sitewide discounts for a limited time. Typically held in late May/early June, this sale features 25% off everything online and in stores for 10-14 days. The broad discounts allow shoppers to stock up on wardrobe essentials or invest in higher-priced items like coats and leather goods.
Black Friday/Cyber Monday Sale
As with most fashion retailers, COS offers major sales around Black Friday and Cyber Monday. Blanket 25% discounts are common during this peak holiday shopping period in late November. Deep markdowns on select seasonal items are also featured to clear out inventory. The Cyber Monday sale is online-only.
COS's winter sale features up to 50% off coats, knitwear, boots and other cold weather gear. Typically running January through February, it begins with 30% off select items, increasing to 50% off toward the end as COS makes room for new spring merchandise.
Other Discount Offers
In addition to its seasonal sales, COS provides other ways for shoppers to save:
- 10% student discount with verification through Student Beans
- 10% off first purchase when you sign up for emails
- Free standard shipping and returns in the US
The brand also has a permanent sale section online with previous season items discounted up to 60% or more.
COS's Product Range
COS offers an extensive range of products for men and women, spanning multiple categories beyond its signature modern apparel.
The women’s collection features over 600 styles at any given time. It includes business casual staples like tailored pants and crisp shirting as well as elegant dresses, outerwear, knitwear, and more. Unique product offerings cater to various lifestyles, like activewear with technical fabrics and a maternity line.
The men's collection also numbers over 400 styles, ranging from minimalist wardrobe basics to refined coats and suiting with bespoke details. Other notable departments include swimwear, shoes, and accessories like leather goods and jewelry.
Overall COS aims to provide customers with a complete high-quality wardrobe in line with its understated aesthetic and focus on functionality. The breadth of selection allows shoppers to build cohesive head-to-toe looks.
Shopping at COS
The COS online shopping experience offers convenience through user-friendly categories and filters to aid discovery. Shoppers can browse by product type, color, size and more to easily find desired items.
To purchase items, customers can checkout as a guest or create an account to save information for faster future checkouts. Payment is securely processed online, and orders are quickly processed and shipped with delivery timelines clearly indicated.
In stores, COS offers a unique shopping environment with an uncluttered, gallery-like layout. The displays allow you to view the collections as full looks and focus on the details of construction. Expert sales associates provide personalized service to enhance your experience.
Returns are free and easy with 30 days from purchase to initiate online or in stores. Refunds are promptly processed back to the original payment method.
COS originally launched in 2007 as an independent brand conceived by H&M Group. Positioned as a more upscale line compared to parent company H&M, COS pioneered “luxe for less” fashion, offering a minimalist Scandinavian aesthetic with premium materials and quality construction at lower price points.
The brand name COS, meaning Collection of Style, reflects its focus on timeless, functional design that transcends seasonal trends. From the beginning, COS has emphasized craftsmanship and sustainability through practices like keeping production in Europe for greater oversight. Its goal is for customers to wear and enjoy their purchases for years to come.
Over 15 years, COS has grown to almost 300 locations globally while retaining its original vision and appeal. With its combination of desirable yet accessible fashion, store environments, and customer experience, COS continues to attract conscious consumers around the world.