DEICHMANN Sale Dates 2024 (UK)

DEICHMANN ( is Europe's leading shoe retailer, with over 4,200 stores across the continent. Founded in 1913 in Essen, Germany, the family-owned company offers an unmatched selection of shoes and accessories at affordable prices.

With major brands like Nike, Adidas, and Skechers alongside its own private labels, DEICHMANN has something for everyone. Their stores and website make shopping an enjoyable experience, whether you're looking for the season's latest trends or reliable classics. Families can outfit the kids for school while Mom and Dad refresh their wardrobes.

DEICHMANN's regular sales and special offers, like their famous 75% off deal days, make their already low prices even more tempting. Read on to discover when DEICHMANN's biggest sales take place throughout the year.

DEICHMANN Sale Dates in 2024

Sale EventEstimated DateDescription
New Year Sale1-7 JanuaryStart the year off with savings up to 75% to make room for new spring stock
Valentine's Sale1-14 FebruaryRomantic red shoes and accessories for your Valentine
Easter Sale1-7 AprilHop into spring with discounts across kids and adult collections
Summer Sale15 June – 15 JulySandals, flip flops and swim shoes up to 50% off for summer
Back to School Sale1-31 AugustMajor deals to get the kids looking sharp for the new school year
Black Friday Sale25 NovemberThe year's biggest savings event with site-wide discounts
Christmas Sale1-24 DecemberFind perfect gifts with savings to celebrate the holiday season
Boxing Day Sale26 DecemberExtending the Christmas deals with clearance prices to start the new year

Popular Sale Events at DEICHMANN

Black Friday Sale

DEICHMANN's legendary Black Friday sale is eagerly anticipated every year. For 24 hours, shoppers can expect site-wide savings of 50% or more both online and in stores. It's the perfect opportunity to score designer brands like Nike and Skechers at unbeatable prices. Expect lines out the door!

Christmas Sale

The Christmas sale starts Boxing Day with clearance prices that run through early January. Shop holiday looks or invest in practical winter boots for the whole family at up to 75% off retail prices. It's the best way to shop quality gifts on a budget or reinvigorate your own cold weather wardrobe as the new year begins.

Summer Sale

Just as summer weather arrives, DEICHMANN launches their popular Summer Sale both online and in stores. Find sandals, canvas slip-ons, flip flops and other warm weather shoes at up to half off. It's the best way to stock up on sun-ready styles for the whole family without breaking the bank.

Other Discount Offers

In addition to DEICHMANN's major seasonal sales, shoppers can take advantage of:

  • Newsletter sign-up discounts for 10-20% off
  • Student and teacher discounts of 10% with verification
  • Special coupon days with codes offering 20-25% off sitewide
  • Clearance sections online and in store with shoes starting under £10
  • Buy one, get one half price deals on selected adult and kids' styles

DEICHMANN's Product Range

DEICHMANN aims to be a one-stop shop for all your family's footwear needs across any season. Their wide selection includes products for men, women, and children with styles suitable for work, school, casual wear, athletic activities and dress shoes for special occasions.

Shop by brand to find favourites like Nike, Adidas, Skechers, Fila and more. DEICHMANN's own private labels offer everything from colourful kids' character shoes to professional men's oxfords and women's heels at affordable price points to suit any budget.

In store, customers can make use of DEICHMANN's innovative “rack room” concept to access and try on shoes by style rather than size for an efficient shopping experience. With new deliveries occurring weekly, there's always something new to discover.

The convenient online store allows shoppers across the UK to browse and purchase 24/7 with free returns. Useful categories and filters make finding the perfect pair easy.

Shopping at DEICHMANN

The DEICHMANN website offers a user-friendly experience with detailed product descriptions, reviews and simple category navigation.

  • Browse by selecting your gender, then narrow by category, brand, size, width, price and more.
  • Select a product to view all details including additional images, reviews, available colours/patterns and suggestions for coordinating items.
  • Choose your size and add to bag. Registration is optional.
  • View your bag and proceed to checkout. Apply any coupon codes and select delivery or click & collect.
  • Choose from contactless payment options like PayPal, Visa, MasterCard and Maestro. Transactions are secure.
  • Receive tracking updates by email and SMS with expected delivery in 3-5 working days. Returns are free within 30 days.


In 1913, Heinrich Deichmann opened the first Deichmann shoe shop in Essen, Germany, aiming to make good footwear affordable. His sons later joined the business, which rapidly expanded to 123 stores by 1939.

The war devastated Deichmann, destroying many stores. The company narrowly avoided bankruptcy but recovered in the 1950s, pioneering self-service shops to aid expansion. By the 1970s, international growth began with Austrian and Swiss stores.

After the Berlin Wall fell, Deichmann was amongst the first companies to establish itself in former East Germany. Rapid growth followed across Eastern Europe in the 1990s. By 2000, over 2,500 stores traded across 19 countries.

Under 3rd generation owner Heinrich Deichmann, the company embraced e-commerce and omnichannel retail. Today, online sales account for 20% of total turnover.

Despite huge expansion over 100+ years, Deichmann retains its founding commitment to making quality, affordable footwear accessible to all – a vision started with one store that now spans 31 countries.

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