Dorothy Perkins Sale Dates 2024 (UK)

Dorothy Perkins ( is a popular British online women's fashion retailer offering affordable and stylish clothing, shoes, accessories, and more. The brand is well-known for its wide selection of dresses, tops, jeans, coats, shoes, bags, jewellery, beauty products and lingerie.

Dorothy Perkins frequently runs sales throughout the year both online and in-stores with discounts up to 80% off on thousands of items. These sales draw in many shoppers looking to refresh their wardrobes with the latest fashion trends at reduced prices. Customers can find great deals on everyday basics, going out outfits, workwear essentials and special occasion looks.

Dorothy Perkins Sale Dates in 2024

SaleEstimated DatesDescription
New Year Sale1st-31st JanuaryUp to 80% off sale on winter fashion to start the year
Valentine's Day Sale1st-14th FebruaryRomantic dresses, lingerie, accessories sale
Spring SaleMarch-AprilDiscounts on new season fashion as spring collections launch
Easter SaleAprilLong weekend sales event across site
Summer SaleJune-AugustEnd of season savings on swimwear, sandals, summer fashion
Back to School SaleAugust-SeptemberDeals on back to school essentials like jeans, shoes, bags
Black Friday SaleLate NovemberSome of the biggest savings of the year across all categories
Christmas SaleDecemberFestive sales on partywear, gifts, Christmas fashion
Boxing Day Sale26th-31st DecemberContinuation of Christmas sales with further reductions

Popular Sale Events at Dorothy Perkins

Black Friday Sale

The Black Friday Sale at Dorothy Perkins is one of the most popular sales of the year. It kicks off the Christmas shopping season with massive savings across the entire site. Shoppers can expect up to 80% off thousands of items including the latest fashion collections.

Discounts apply to dresses, coats, jeans, tops, shoes, bags, accessories, beauty products, lingerie and more. It's the perfect opportunity to get holiday party outfits, Christmas gifts or simply refresh your whole wardrobe on a budget. This hugely popular sale tends to sell out fast as customers flock to grab the best deals.

Summer Sale

The Summer Sale is another major sales event for Dorothy Perkins running from June through August. This end-of-season sale offers big savings so customers can stock up on discounted swimwear, beach essentials, summer dresses, sandals, shorts, tops and accessories to wear on holiday or relax at home.

With up to 60% or more off original prices, shoppers can score great deals on light and breezy warm weather fashion. The sale is a chance to transition your wardrobe from spring into summer whilst taking advantage of low prices. Popular items like floral print dresses, denim shorts, strappy sandals and straw bags tend to sell out quickly during this seasonal sale.

Christmas Sale

As the holiday season ramps up in December, the Christmas Sale at Dorothy Perkins is filled with huge savings on festive fashion, gifts, party dresses, accessories, beauty sets, pyjamas and more. Customers can expect to save up to 50% on sparkly occasionwear to ring in New Year's Eve in style on a budget.

This exciting sale also applies discounts to holiday gifts like handbags, jewellery, perfume sets, slipper socks and loungewear that make great secret Santa or white elephant presents. Sale shoppers can knock out their Christmas lists without breaking the bank thanks to steep discounts in the weeks leading up to the big day.

Other Discount Offers

In addition to the major seasonal sales, Dorothy Perkins provides other ways for shoppers to save all year round:

  • Student Discount – Verify student status to get 10% off regular priced items
  • Newsletter Signup – Receive a 15% off code for your first order when you subscribe
  • Loyalty Programme – Earn points with every purchase to unlock free delivery and other rewards
  • Flash Sales – Limited time only lightning deals offering up to 25% off categories like dresses or jeans
  • Key Worker Discounts – Special savings for NHS staff, teachers, emergency services personnel

Dorothy Perkins's Product Range

Dorothy Perkins is known for its vast array of on-trend women’s fashion covering all styles and occasions. The extensive product range sets it apart from many competitors.

The brand offers one of the widest selections of dresses on the high street with hundreds of styles for casual daywear, work, events, parties and more. Shoppers can browse dress sizes in regular, tall, petite and plus sizes. Choices span casual shirt dresses, bodycon and skater styles, elegant lace midi dresses, floral maxi dresses, sequin occasion dresses and sophisticated work appropriate dresses.

Beyond dresses, Dorothy Perkins provides a full assortment of tops, jeans, trousers, skirts, shorts, swimwear, outerwear, shoes, bags, accessories, beauty products, loungewear, nightwear, underwear, hosiery and jewellery.

The brand also operates multi-brand online shops featuring popular labels like Nasty Gal, Miss Selfridge, Wallis and Burton so customers can conveniently find the latest fashion trends from their favourite brands.

Shopping at Dorothy Perkins

  • Shopping online at Dorothy Perkins is quick and easy. Simply browse the extensive range of products on the website and app, add desired items to your bag and proceed to checkout.
  • First time customers can sign up for an account during checkout to enable faster purchasing and easier order tracking in the future. Registered members also gain access to exclusive perks like early sale previews.
  • Dorothy Perkins offers multiple delivery options including standard shipping, next or nominated day delivery and click & collect from local stores. Delivery timeframes and fees vary between methods.
  • The brand provides free returns within 28 days of purchase for UK orders. Simply print a return label or drop off items at your nearest Dorothy Perkins. Refunds are issued once returned products are received and inspected.
  • Dorothy Perkins also operates over 100 stores across the UK for in-person shopping and returns. Store staff are on hand to assist customers with purchases, styling advice or any other questions.

About Dorothy Perkins

Dorothy Perkins has over a century of fashion retailing under its belt. Starting out in 1909 selling ladies' undergarments, the brand took inspiration from a popular English rose for its name in 1916.

By the 1950s, Dorothy Perkins rapidly expanded beyond lingerie to apparel catering to young women. It grew its UK store count over the decades whilst launching international locations.

In 1979, Dorothy Perkins was acquired by the Burton Group, later rebranding as Arcadia Group. The brand peaked in the early 2000s with over 600 UK and 100 international stores. However, declining foot traffic and the online shift led Arcadia and Dorothy Perkins to reduce stores.

When Arcadia entered administration in 2020, online fast fashion giant Boohoo bought the Dorothy Perkins brand. Under Boohoo's ownership in 2021, Dorothy Perkins now operates digitally-first, focusing on its website and app to serve customers with affordable, versatile and trend-led women's fashion.

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