Dreams Sale Dates 2024 (UK)

Dreams (www.dreams.co.uk) is a leading furniture and bed retailer in the UK, renowned for its high-quality products and regular sales events offering big discounts. With over 175 stores across the country, Dreams caters to a diverse customer base – from young professionals furnishing their first home to growing families looking for great value deals.

Twice a year, Dreams hosts its famous “40% off everything” sales bonanzas that draw hordes of eager shoppers to stores and the website. These seasonal sales see prices slashed across Dreams' full range, from beds and mattresses to sofas, bedside tables and more. For savvy shoppers, it's the perfect time to invest in stylish yet affordable furniture for the home.

Dreams Sale Dates in 2024

Winter Sale1st-28th JanuaryDreams' famous “40% off everything” winter sale event. Huge savings across all furniture categories.
Spring Sale1st-28th MayAnother round of massive discounts in Dreams' biannual 40% off sale. The second best time of year for bargain hunters.
Summer Sale1st-31st JulyDreams' end of summer savings event, with up to 50% off selected lines. Great deals on outdoor and seasonal furniture.
Black Friday27th NovemberSpecial one-day discounts launch Dreams' festive sales season. Online-only deals release at midnight.
Cyber Weekend28th-30th NovemberDreams' biggest ever online sale, with free delivery and up to 60% off 1000s of products.
Christmas Sale1st-24th DecemberFestive treats in Dreams' Christmas sale. Free gift with purchases over £499 and savings across gifts and decor.

Popular Sale Events at Dreams

Biannual 40% Off Everything Sales

Dreams sets the furniture sales calendar by its hugely popular biannual events in January and May, when absolutely everything is discounted by 40%. That means big ticket items like beds, sofas and dining sets are almost half price, alongside accessories, lighting, decor and more.

The blanket 40% discount makes these the best times of year to shop at Dreams. Queues often form before stores open, while online stock sells out fast as savvy shoppers snap up the very best deals. It's important to shop early for the widest choice.

With such substantial savings on offer, Dreams' biannual sales draw a wide range of customers. Young professionals can pick up chic contemporary furniture for new homes or first flats. Growing families might invest in bunk beds or new sofas. And elderly relatives could treat themselves to an adjustable bed for extra comfort.

Black Friday and Cyber Weekend

Although not as large as the 40% off events, Dreams' Black Friday and Cyber Weekend sales have grown rapidly in popularity. The American import sees big discounts offered for 24 hours on Black Friday itself both online and in stores.

While the one-day only deals create a frenzy, Dreams spreads its best online savings over the full Cyber Weekend. Free delivery, hourly flash sales and savings of up to 60% make this the biggest online sale of the year.

Other Discount Offers

As well as its headline sales events, Dreams offers year-round savings in other ways:

  • Newsletter Vouchers – Sign up to receive exclusive email vouchers for extra discounts on top of sale prices.
  • Student Discount – Students receive 10% off in-store purchases when they sign up to the Student Beans programme.
  • NHS Discounts – All NHS staff are eligible for a 10% discount in-store at Dreams by showing valid ID.
  • Clearance – Last chance savings on discontinued product lines, offered year-round on Dreams Clearance.
  • Bundles – Save by purchasing selected products together, such as mattresses with divans or dining sets with matching cabinetry.

Dreams’s Product Range

As the UK's leading specialist bed retailer, Dreams offers an unrivalled choice of quality beds, mattresses and bedroom furniture from leading brands and smaller independents alike. Customers are spoilt for choice with every type of bed frame, headboard, mattress and textile product imaginable.

Limited edition collections offer on-trend unique pieces you won't find elsewhere. Big name brands like Silentnight and Sealy are sold alongside Dreams' own label products, offering excellent quality at even better value.

An ever-growing range of quality furniture for children, from cots and beds to desks and accessories, makes Dreams a favourite for young families.

Shopping at Dreams

The Dreams shopping experience combines the convenience of online ordering with expert in-store customer service. To purchase:


  • Browse the full Dreams catalogue on the official website.
  • Sort products by category, brand, price or customer ratings.
  • Select delivery or click & collect from your nearest store.
  • Complete purchase securely online by card or PayPal.

In Store

  • Try before you buy by testing beds and relaxing on sofas.
  • Speak to knowledgeable sales assistants for impartial advice.
  • Place orders for any products from the wider Dreams range.
  • Arrange home delivery or take purchases away same day.

About Dreams

Originally founded in 1985 with a single store in Uxbridge, Dreams has grown to become the UK's leading specialist bed retailer. The company places great emphasis on quality products, customer service and affordable prices for all.

Dreams remains a family-owned British business, run by CEO Mike Logue. It operates over 175 superstores and retail parks across England, Wales and Scotland. An in-house team manages manufacturing, distribution, delivery and installation services.

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