The Edinburgh Woollen Mill (EWM) is a renowned British retailer specialising in high-quality clothing, knitwear, accessories, and homewares. Established in 1946, EWM has grown from a small yarn dyeing business into a national retail chain with over 400 stores across the UK.
EWM is particularly known for its extensive range of Scottish textiles like Harris Tweed, cashmere, and fine lambswool. The brand offers timeless heritage pieces as well as on-trend fashion items catering to a broad customer base. Their sales and clearance events are highly popular thanks to the discounts on luxury fabrics and stylish designs.
Edinburgh Woollen Mill Sale Dates in 2024
|1st Jan – 28th Feb
|Up to 50% off knitwear, coats, boots, accessories
|1st Mar – 30th Apr
|Up to 40% off lighter layers, dresses, tops
|1st May – 31st Jul
|Up to 60% off swimwear, shorts, t-shirts, sandals
|1st Aug – 31st Oct
|Up to 50% off jackets, jeans, jumpers, accessories
|Black Friday Sale
|Up to 70% off site-wide plus exclusive online deals
|1st Dec – 24th Dec
|Up to 50% off gifts, partywear and festive knits
|Boxing Day Sale
|26th Dec – 23rd Jan
|Up to 60% off sale items across all departments
|27th Jan – 28th Feb
|Up to 60% off sale items across all departments
|12 Deals of Christmas
|1st Dec – 12th Dec
|Different deal each day, e.g. 20% off knitwear
Popular Sale Events at Edinburgh Woollen Mill
Black Friday Sale
EWM's Black Friday sale is one of the biggest sales events of the year, with savings of up to 70% across their entire product range.
The sale usually lasts for around 5 days, kicking off on Black Friday itself. Shoppers can expect to find unbeatable deals on must-have winter fashion and accessories like coats, boots, scarves, and gloves. There are also impressive discounts on Christmas gifts like cashmere loungewear sets, woolly hats, and soft lambswool throws to give your home a cozy seasonal update.
As the deals are online-only, the EWM site often experiences high traffic volumes during the Black Friday sale period. Savvy shoppers should sign up for email alerts in advance to grab the best savings as soon as the sale launches.
EWM's popular Winter Sale runs throughout January and February, offering up to 50% off cold weather fashion essentials.
The sale is the perfect opportunity to stock up on knitwear, coats, jackets, and boots in luxurious fabrics like cashmere, merino wool, and Scottish tweed. Must-have accessories like gloves, hats, scarves and thermal underwear are also marked down.
As sizing can sell out fast on discounted items, it pays to shop the Winter Sale early whether in-store or online. Browsing the sale selections in your local EWM store allows you to try before you buy as well.
EWM's Christmas Sale starts in early December, with festive deals on gifts as well as partywear. Shoppers can expect up to 50% off sparkly occasionwear like dresses, tops, shoes and jewelry. Christmas-themed knitwear and accessories like Fair Isle print scarves, wool gloves and sheepskin earmuffs also see significant price cuts.
The sale is the ideal chance to grab a glamorous outfit for the holiday party season without breaking the bank. And the marked-down winter knits and accessories make for great secret Santa or stocking filler gifts too.
Other Discount Offers
Aside from the major seasonal sales, EWM provides year-round savings through:
- Loyalty Rewards – Members earn 1 point for every £1 spent, with 100 points equal to £5 off your next order. Additional bonuses and free delivery perks are also available.
- Student Discount – Verified students get 20% off purchases upon showing valid student ID.
- Newsletter Signup Offers – New email subscribers often receive 10-15% off coupon codes. Site-wide sales and exclusive deals are also announced via the newsletter.
- Special Offers Page – Offers like multi-buy deals, free delivery promotions, and individual product discounts are collated here for easy access.
Edinburgh Woollen Mill's Product Range
EWM is best-known for luxurious knitwear and Scottish textiles, but their product selection extends far beyond that. Some key categories include:
Knitwear & Cashmere
As experts in knitwear, EWM offers one of the widest cashmere collections on the British high street. Shoppers can browse fine gauge cashmere jumpers and cardigans, loungewear sets, accessories, and more. The brand also specializes in Scottish lambswool knits, Merino wool, Alpaca wool, Shetland wool, and Scottish tweeds.
Tailoring & Heritage Brands
EWM showcases premium heritage brands that craft high-quality tailored clothing for men and women. Notable examples include Harris Tweed jackets for men and elegant Jaeger coats for women.
Dresses & Occasionwear
The dress collection ranges from casual day dresses to dressy designs for special events. Well-known in-house brand Honor Millburn offers on-trend occasionwear in feminine silhouettes and vibrant colors.
Home & Gifts
The brand's own-label Country Rose homewares collection features bedding, towels, rugs and decorative accessories. Scottish wool blankets, cashmere hot water bottles, lambswool slipper socks also make excellent gifts.
Shopping at Edinburgh Woollen Mill
The user-friendly EWM website makes shopping easy with category and brand browsing, personalized recommendations, wish lists and more. Orders over £50 qualify for free UK delivery too.
With over 400 stores nationwide, EWM's store network allows shoppers to browse the luxurious fabrics and quality in person. Store assistants are on hand to provide styling advice as well. Store locator details can be found online.
About Edinburgh Woollen Mill
Edinburgh Woollen Mill was founded in 1946 by Drew Stevenson as a yarn dyeing business in Langholm, Scotland. The company opened its first retail store in 1970, sparking the shift towards becoming a national fashion and homewares chain.
After changing hands multiple times, EWM was bought by British billionaire Philip Day in 2001. He led a turnaround of the struggling company into the profitable retail group it is today. While economic challenges have persisted through the 2010s, Edinburgh Woollen Mill continues serving its loyal customer base from Scotland to across the UK.