French Connection (FC) is a popular British fashion retailer offering contemporary clothing, accessories and homeware for men, women and children. Established in 1972, the brand has become well-known for its trend-setting designs, quality materials and affordable price points.
FC is especially popular for its seasonal sales events that offer deep discounts on the latest fashion collections. These sales attract all types of value-focused shoppers – from fashionistas seeking the hottest deals to parents looking to refresh their kids' wardrobes on a budget. With discounts up to 70% off original prices, the FC sales present excellent opportunities to score chic pieces for less.
French Connection Sale Dates in 2024
|1st Jan – 31st Jan
|Up to 70% off sale items in-store and online after Christmas
|Valentine's Day Sale
|1st Feb – 14th Feb
|Romantic dresses and date night apparel on offer
|International Women's Day Sale
|1st Mar – 8th Mar
|Limited edition embroidered shirts in partnership with Young Women’s Trust, with 20% of revenue donated
|1st April – 14th April
|Spring collections discounted following Easter weekend
|1st July – 31st Aug
|End-of-season savings on warm weather apparel and accessories
|Back to School Sale
|15th Aug – 31st Aug
|Discounts on selected styles to refresh your look for the new term
|Black Friday Sale
|Storewide savings in honour of Black Friday shopping holiday
|Cyber Monday Sale
|Online-only deals for Cyber Monday
|1st Dec – 24th Dec
|Festive discounts in the lead up to Christmas
|Boxing Day Sale
|Post-Christmas bargains online and in-store
Popular Sale Events at French Connection
The January sale sees clearance discounts of up to 70% online and in stores following the Christmas shopping period. It's one of the biggest sales of the year, with many popular items from the previous fall/winter season included.
The deep discounts make it a great time to grab French Connection classics like smart coats, knitwear, boots and cold weather accessories on the cheap. Just be quick – with savings this big, the best deals tend to sell out fast.
French Connection's summer sale runs for the entire months of July and August, with warm weather apparel and accessories available at up to 60% off.
You can expect to see huge savings on items like swimwear, sundresses, shorts, sandals and sunglasses. The longer timeframe allows customers to keep checking back for new sale additions later in the season too.
End-of-line products and leftover stock from the spring/summer collections make up the bulk of the summer sale items. By shopping now instead of waiting for fall, you'll beat the crowds and have your pick of the sizes and colours available.
Black Friday Sale
On Black Friday itself (24 Nov), FC offers up to 60% off everything online with additional exclusive online-only deals revealed throughout the day. The sale is a great opportunity to score deep discounts right before the holiday season.
Running for over 2 weeks in December, the FC Christmas Sale offers up to 50% off gifts across categories like clothing, accessories, beauty, homeware and more. It's the perfect chance to grab stylish presents for family and friends on any budget.
Other Discount Offers
On top of its seasonal sales, French Connection also provides year-round savings in other ways:
Student Discount – Students receive 15% off full-price orders online or in-store with a valid student ID.
Sign Up Offers – New email subscribers often qualify for 15% or 20% off their first order for signing up to the newsletter.
Loyalty Program – Signed up members earn points with purchases, which translate to reward vouchers off future orders.
Outlet Stores – Standalone outlets, like the new Icon Outlet at The O2 in London, offer French Connection products discounted up to 70% every day.
Check the French Connection website regularly as special discount codes are sometimes released for holidays, events, or random promotional periods too.
French Connection's Product Range
French Connection sets itself apart from high street competitors with an extensive product selection spanning multiple categories of clothing, footwear and accessories for women, men and kids.
Standouts include the dresses range – a French Connection specialty – which contains hundreds of styles for every occasion. Flowy maxi dresses, bodycon midi dresses, occasionwear with lace or sequin embellishments…the selection showcases both variety and consistent quality.
The brand is also known industry-wide for their denim, thanks to innovations like built-in sculpting technology and a curated edit of fits, washes and distressing methods. Superior fabrics and tailoring ensure both durability and style.
For colder months, the outerwear mixes fashion and function beautifully with a spectrum of coat and jacket options. Wool blends, faux furs and puffer jackets infused with PrimaLoft insulation provide warmth without sacrificing design.
Expanded categories like Active, Tall, Plus Size and Sustainable Edit demonstrate French Connection's commitment to inclusive, ethical fashion. The breadth of choice empowers all customers to celebrate their individuality through self-expression.
Shopping at French Connection
Purchasing items from French Connection is easy whether shopping online or in one of their 130+ stores globally.
- The user-friendly website makes finding your new favourite pieces a breeze. Convenient search tools and filters allow you to shop by product type, size, colour and other attributes.
- After browsing the seasonal Lookbooks for inspiration, simply add items to your bag, enter shipping and payment details at checkout, and await your parcel's timely delivery. 365 day returns offer flexibility in case you change your mind or need a different size.
- French Connection's retail spaces provide an immersive brand experience with their minimalist yet luxe aesthetic. Friendly, knowledgeable staff can assist you in person with fit guidance and styling suggestions as you explore the latest collections.
- Innovative digital tools like Virtual Catwalk and ScreenShop also enhance the offerings. Simply scan an item with your smartphone to view it on a model or get recommendations for complementary pieces.
- After settling on your selections, proceed to the cash desk when ready to purchase. Expect classic French Connection quality packaging tied with a signature white grosgrain ribbon. Most locations also offer alteration services should further adjustments be required.
About French Connection
Originally founded in London by Stephen Marks, French Connection began as a wholesaler of women's fashion to UK boutiques. Its first retail store opened in 1976 on London's Brompton Road, and the brand steadily grew over the following decades with additional stores opening across the UK and worldwide.
In 1997, French Connection adopted the “fcuk” branding which stood provocatively for French Connection United Kingdom. This cemented its reputation as an edgy, tongue-in-cheek fashion label. While FC has dialled back usage of the “fcuk” branding in recent years, its legacy of witty, unconventional British style remains.
Today, French Connection operates over 100 stores globally and ships to over 80 countries. After 50 successful years in business, it continues to offer the latest runway-inspired fashion trends through its clothing as well as expand into new lifestyle categories from beauty to homeware and more.