Gap Sale Dates 2024 (UK)

Founded in 1969, Gap is an American clothing and accessories retailer operating in over 90 countries worldwide. Known for its casual clothing and wardrobe essentials, Gap has become one of the largest global apparel retailers.

The company operates multiple brands including Gap, Old Navy, Banana Republic, and Athleta – offering products for men, women, children and babies.

Gap is popular among a wide customer base for its comfortable, affordable basics across all of its brands. The retailer frequently runs sales and promotions, both online and in-store, making its products even more accessible.

Gap Sale Dates in 2024

SaleEstimated DateDescription
Winter SaleJanuaryUp to 50% off sale items online and in-store
Valentine's Day SaleEarly FebruaryDiscounts across Gap's range of clothing and accessories
Spring SaleMarch/AprilSavings in preparation for the new season launch
Friends & Family SaleMay & NovemberStorewide 40% discount on regular priced items + extra 10% off
Summer SaleJune/JulyMarkdowns on warm weather apparel and accessories
Back to School SaleJuly/AugustDeals across kids and adult ranges
Black Friday SaleNovemberGap's biggest sale of the year with at least 50% off everything
Holiday SaleDecemberFestive deals across clothing, accessories and gifts

Popular Sale Events at Gap

Friends & Family Sale

  • One of Gap's most popular sales is the Friends & Family event held twice a year – around March/April and October/November.
  • Shoppers can enjoy 40% off regular priced items across all Gap brands, including the signature Gap range. Cardholders also get an additional 10% off their purchase.
  • With such substantial savings of up to 50% off, it's the perfect opportunity to stock up on wardrobe essentials like denim, T-shirts, shirts and more.

Black Friday Sale

  • Gap pulls out all the stops for the hugely popular Black Friday sales weekend.
  • Savings of at least 50% can be found across all clothing, accessories and gifts in the lead up to and on Black Friday itself. Gap often extends this sale through Cyber Monday too.
  • It's the best time of year to grab Gap basics for less, making it popular among loyal fans and deal hunters alike. Expect queues both online and in-store!

Seasonal Sales

  • In addition to Friends & Family and Black Friday, Gap runs smaller seasonal sales aligned to seasons like Spring, Summer and Holiday.
  • Discounts vary but average around 40% off regular prices. Seasonal sales are great for refreshing your wardrobe cost-effectively each season.

Other Discount Offers

On top of the major seasonal sales, Gap offers shoppers various other ways to save:

  • Newsletter Signup – 25% off your first order for new email subscribers
  • Student Discount – 10% off when verifying with Student Beans ID
  • Loyalty Program – Earn points and receive rewards as a Gap Good Rewards member
  • Gap Credit Card – Cardholders get extra discounts and bonus reward points

Gap's Product Range

Known for its extensive range of casual clothing and wardrobe staples, highlights of Gap's product offer includes:


From trend-led pieces to forever classics, Gap's womenswear range has all bases covered. Shoppers can discover denim, tees, blouses, dresses, trousers, activewear and more in an array of styles.

Stand out categories include the signature denim range, effortless tees and Gap's “essential” collection.


Offering laidback American cool, the menswear range focuses on high quality essentials and basics. Bestsellers include denim, t-shirts, shirts, knitwear, trousers and accessories.

Kids & Baby

Gap Kids and babyGap offer trend-led clothing for children and toddlers. Expect cute prints, colours and patterns across t-shirts, dresses, trousers, accessories and more.

Shopping at Gap

There are a few ways to shop the extensive collections across Gap's family of brands:


Gap's user-friendly website offers free standard delivery and free returns across the UK and Europe. Shoppers can browse and purchase products 24/7 and take advantage of online exclusive offers.


Alternatively, Gap's products can be shopped in person at over 90 franchise stores across the UK and Ireland. In-store shoppers can benefit from personalized service and try before they buy.

Click & Collect

For ultimate flexibility, Gap also offers free click & collect to over 300 locations nationwide. Simply order online and pick up in-store.

About Gap

Originally founded in 1969 by Donald and Doris Fisher in San Francisco, Gap aimed to appeal to the younger generation by offering a wide selection of Levi's jeans and vinyl records alongside its own private label collection.

The retailer witnessed immense growth through the 1970s and 1980s, becoming the largest specialty apparel retail in the US. Gap continued expanding internationally in the 1990s and 2000s with the launch of additional brands like Old Navy and Banana Republic.

Today, Gap Inc. operates over 3,300 company-owned and franchise retail locations globally. The retailer remains committed to offering high quality, comfortable, accessible clothing for men, women, children and babies around the world.

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