GO Outdoors Sale Dates 2024 (UK)

GO Outdoors (www.gooutdoors.co.uk) is the UK's leading outdoor retailer, offering a wide range of high-quality yet affordable outdoor gear and clothing. The store stocks all the top brands so customers can find everything they need for their outdoor adventures.

What really sets GO Outdoors apart is their keen pricing. They offer discounts of up to 50% off RRP so you can kit yourself out without breaking the bank. By cutting out the middleman and working directly with manufacturers, they can pass the savings on to you.

The GO Outdoors ethos is that enjoying the great outdoors should be accessible and affordable for everyone. With high spec kit at low prices, matched with their excellent customer service and click & collect options, it's no wonder GO Outdoors is the first choice retailer for many outdoor lovers.

GO Outdoors Sale Dates in 2024

Sale EventEstimated DateDescription
New Year Sale1st JanHuge savings in the January sales event
Easter Sale7th AprilGreat deals over the Easter holidays
May Bank Holiday Sale29th MayLong weekend camping deals
Summer Sale1st July – 31st AugDiscounts on summer essentials
August Bank Holiday Sale28th AugEnd of summer clearance event
Black Friday Sale24th NovMassive pre-Christmas discounts
Christmas Sale26th DecSavings in the post-Christmas sales
Boxing Day Sale26th DecStart of the winter sale with savings across the store
January SaleEarly JanDiscounts across the store in the new year sales event
Clearance SaleThroughout the yearDiscounts on discontinued lines

Popular Sale Events at GO Outdoors

Black Friday Sale

The GO Outdoors Black Friday sale is undoubtedly one of the most popular sales of the year. With massive pre-Christmas discounts across their full range, it's the perfect opportunity to grab a bargain.

In the week leading up to Black Friday, GO Outdoors starts reducing prices across clothing, footwear, camping gear and more. But it's on Black Friday itself where you'll find the biggest savings. We're talking up to 50% off tents, sleeping bags, walking boots and waterproof jackets.

It can get very busy both in-store and online as savvy shoppers snap up the deals. So set your alarm and be one of the first to grab those unmissable offers. Just don't leave it too late, popular lines sell out very quickly!

Christmas Sale

Hot on the heels of Black Friday is the GO Outdoors Christmas sale kicking off on Boxing Day. This end-of-year clearance is the final chance to score great deals before new stock comes in.

Expect to find discounts between 25% to 60% off on previous season products across all departments. It's worth keeping an eye out for half price walking boots, cheap ski jackets and heavily reduced tents. Perfect timing if you received some Christmas cash to spend on new gear!

Just bear in mind that with all sale events, stock is limited. So if you spot a bargain, it's best to act fast before it sells out.

Other Discount Offers

As well as the major seasonal sales, there are other ways to save money at GO Outdoors throughout the year:

Newsletter Sign-ups – Subscribe to receive exclusive email offers such as 20% off your first order or 10% off full-price items.

Student Discount – Verified students get 10% off by signing up to Unidays. Just create an account and validate your student status.

Price Beating – If you find an item cheaper elsewhere, GO Outdoors will beat the price by 10% both online and in-store.

Loyalty Scheme – Sign up for £5 a year and receive special members prices plus perks like price matching and extra discounts. You can easily make the £5 back in savings.

GO Outdoors's Product Range

GO Outdoors stocks over 100 top outdoor brands including Berghaus, The North Face, Merrell and Peter Storm catering for all outdoor activities. Their range is expansive, spanning across several floors in most stores. Here's a brief overview of some of the key departments:

Camping – Catering for campers, caravanners, backpackers and festival-goers. Choose from a wide selection of tents, sleeping bags, camping furniture, stoves, cool boxes, lanterns and all camping accessories. Brands include Outwell, Vango, Coleman and Hi Gear.

Walking – Hiking boots, walking shoes, socks, baselayers, waterproofs and rucksacks from leading brands like Berghaus, Merrell and Scarpa. Technical clothing and footwear for all terrains.

Climbing – Rock climbing harnesses, ropes, hardware and technical apparel from brands including Black Diamond, Beal and Petzl. Plus climbing shoes from Five Ten, La Sportiva & Scarpa.

Cycling – Road, mountain, electric and kids bikes from Carrera, Boardman and Apollo. Plus cycling clothing, shoes, lights, locks, pumps and tools.

Watersports – Wet suits, buoyancy aids, watersports clothing and sailing apparel from brands like Crewsaver, Gul and Rooster. Plus paddlesports equipment like kayaks and stand-up paddleboards.

Travel – Suitcases, holdalls, packing cubes and washbags. Plus adapters, padlocks, money belts and other travel accessories from Antler, Lifeventure & Wenger.

With such an extensive range focused specifically on outdoor pursuits, it’s easy to see why GO Outdoors is the leading destination for kitting yourself out for adventure.

Shopping at GO Outdoors

Purchasing items from GO Outdoors is simple whether shopping online or in one of their nationwide stores:


  • Browse and shop 24/7 at gooutdoors.co.uk.
  • Create an account to access member prices.
  • Pay safely via card or PayPal.
  • Select free home delivery or free click & collect from your nearest store.


  • Find your nearest GO Outdoors using the store locator.
  • Sign up for membership in-store to access special member prices. Just £5 a year.
  • Take items to the tills and pay by card, cash or gift card.
  • Large items can be delivered directly to your home address.

The GO Outdoors website has detailed product descriptions, user reviews and sizing guides to help you buy. In-store staff are always on hand for knowledgeable advice too.

Checkout is quick and easy whichever option you choose. Sign up to their newsletter for regular offers plus tailored recommendations based on your interests.

About GO Outdoors

Originally founded in 1998 under the name Surplus & Outdoor, GO Outdoors has grown to become the UK's largest outdoor retailer. The company ethos has always been to make quality outdoor gear affordable and accessible for all.

Now part of the JD Sports Fashion group following an acquisition in 2016, GO Outdoors continues to go from strength to strength. They now have 67 stores across the UK stocking over 100 top brands of outdoor clothing, footwear and equipment.

Despite the company growth, GO Outdoors retains its discount retailer roots by working closely with manufacturers to source quality kit at the best possible prices. This allows them to offer considerable cost savings in comparison to traditional outdoor stores.

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