Hollister Sale Dates 2024 (UK)

Hollister Co., often referred to simply as ‘Hollister' or ‘HCo', is a British lifestyle brand that embodies the carefree spirit and relaxed vibe of Southern California. Known for its casual clothing like hoodies, jeans, and t-shirts, Hollister appeals to teens and young adults with its beach-inspired aesthetic and emphasis on hanging out with friends.

With over 500 stores worldwide and a popular ecommerce site, Hollister has become a go-to destination for stylish, comfortable clothes to wear year-round. Its frequent sales draw customers looking for deals on wardrobe essentials and trendy new arrivals. Hollister's breezy, youthful image attracts teens shopping for clothes that fit their active lifestyles and reflect their laidback attitudes.

Hollister Sale Dates in 2024

Sale DateSale EventDescription
1 January – 31 JanuaryNew Year SaleSave up to 50% on select winter apparel and accessories. Online and in stores.
14 February – 28 FebruaryValentine's Day SaleScore discounts on Gilly Hicks lingerie and loungewear. Online only.
17 March – 31 MarchMarch Madness SaleEnjoy 30% off NCAA collegiate apparel. In stores only.
7 April – 15 AprilSpring Break SaleBeach essentials like swimsuits, coverups and sandals on sale before spring break. Online and in stores.
26 May – 3 JuneMemorial Day SaleGet 40% off select summer styles. Online and in stores.
4 July – 8 July4th of July SaleShop patriotic styles and save an extra 25% on sale items. Online and in stores.
10 August – 20 AugustBack to School SaleStock up on hoodies, jeans and tees. Save 30% on a purchase of 3 or more items. Online and in stores.
15 September – 15 OctoberAutumn SaleRefresh your autumn wardrobe with cosy sweatshirts, joggers and more for up to 60% off. Online and in stores.
31 October – 7 NovemberHallowe'en SaleTake an additional 30% off all sale items. In stores only.
15 November – 31 DecemberHoliday and Christmas SaleGift the latest fragrance or accessories for the season. Buy one, get one 50% off select items. Online and in stores.
25 NovemberBlack Friday SaleDoorbuster deals on select items starting at midnight. Up to 75% off clearance items. In stores only.
28 NovemberCyber Monday SaleExclusive online-only deals on gifts, apparel and more.

Popular Sale Events at Hollister

Spring Break Sale

Before students head off for spring break holidays, Hollister holds a big sale on key items like swimsuits, beach coverups, sandals and accessories. Shoppers can score discounts up to 50% on select warm weather apparel and gear. This is one of the best times of the year to get Hollister swimwear for less.

The sale usually happens in early April, just as spring break season kicks off. Hollister times it right before popular spring break weeks so customers can get deals on essentials they’ll need on tropical getaways or for hitting the local beach or pool closer to home.

Back to School Sale

July and August bring Hollister’s annual back to school sale with plenty of savings on autumn wardrobe essentials. As students gear up to return to campus, they can stock up on layering staples like jeans, hoodies, tees and sweatshirts for up to 40% off.

The back to school sale is a great chance for students to refresh their closet with Hollister’s trendy yet laidback style before heading back to class. They can also take advantage of offers like 30% off a purchase of 3 or more items. From late summer through early autumn, customers can expect to see discounts on key pieces they’ll be wearing all semester long.

Black Friday Sale

On Black Friday every year, Hollister offers some of its biggest savings of the year with doorbuster deals available only in stores. Starting at midnight on Black Friday, shoppers can take advantage of up to 75% off clearance items whilst supplies last.

The Black Friday sale usually features deep discounts on select items like jeans, sweaters and winter accessories to draw customers into stores. For Hollister fans willing to brave the early morning lines, it’s a chance to get your hands on the coolest pieces of the season for a fraction of the price. This is one of the most popular sale events that draws crowds looking for these exclusive Hollister deals.

Other Discount Offers

In addition to its major seasonal sales, Hollister provides other ways for shoppers to save all year long:

  • Hollister House Rewards: Members get access to exclusive offers and can earn points with purchases to redeem for rewards. Signing up is free and includes birthday and welcome offers.
  • Student Discounts: Verified students get 15% off in-store purchases and 10% off online orders.
  • Email Sign Up Offers: New email subscribers receive 15% off their first online order. Existing subscribers get early access to sales plus coupon codes for extra savings.
  • Clearance Section: Shop the clearance section online or in stores for categories like Gilly Hicks underwear and swimwear at discounted prices.
  • Discount Codes: Check Hollister’s website and social media for periodic promo codes that can be applied to purchases for additional discounts.

Hollister's Product Range:

Hollister is best known for its extensive casual clothing range designed for teens and young adults with laidback California-cool style in mind. Key categories include:


This department makes up a significant share of Hollister’s product mix. Customers can choose from a wide selection of t-shirts, tank tops, long sleeves, sweaters, sweatshirts, flannels and shirts. The tops collection features trendy prints, colours and graphics that can be mixed and matched for endless outfit options.


Denim and joggers make up the bulk of Hollister’s bottoms assortment. Shoppers will find an array of jeans, shorts, skirts, leggings, sweatpants and lounge pants fitting any occasion from weekend wear to back-to-school outfits.

Dresses & Rompers

Hollister’s dresses and rompers add feminine flair to its laidback vibe. From casual shirtdresses to flirty mini dresses and rompers, customers can discover options suiting both dressy and everyday needs.


As a brand inspired by SoCal, Hollister offers an extensive range of bikinis, one-piece swimsuits, board shorts, coverups and other beachwear. The swim collection utilises bright colours and prints as well as features like cutout details and strappy accents.

Underwear & Loungewear

Hollister’s sub-brand, Gilly Hicks, provides a complete underwear and loungewear lineup. Gilly Hicks offers bras, underwear, sleepwear, robes, socks and more with bright patterns and standout logos.


Colognes and perfumes let customers incorporate Hollister’s signature scents into their everyday wear. Scents like SoCal Classic and Wave create refreshing fragrances inspired by fruits, vanilla and musk.


From hats to bags to shoes, Hollister delivers accessories that add the finishing touches to complete laidback outfits. Shoppers can explore items like beanies, trainers, jewellery, hair accessories and tech gear.

Shopping at Hollister

The process of shopping at Hollister is quick and convenient whether in stores or online:

In Stores

  • Hollister stores feature vibrant, beach-themed decors reflecting the brand's SoCal vibe. Upon entering, customers can browse the latest arrivals and sale collections organised by product category. Items are clearly labelled with sizes and prices. Fitting rooms are available to try items before purchasing.
  • When ready to checkout, customers take their selections to the cash wrap. Hollister accepts all major credit cards, gift cards and also its private label credit card. Purchases can be made quickly via chip reader pinpads. Customers have the option of getting items gift wrapped for an added fee.
  • Hollister associates roam the salesfloor ready to answer questions or provide styling recommendations. Shoppers can join the free Hollister House rewards programme at checkout to earn points and exclusive offers with purchases.


  • The Hollister website makes shopping online just as easy. Categories across the top allow customers to refine by product type, like jeans or tops. Sorting filters help narrow down items by characteristics like price, size and colour.
  • Detailed product pages showcase item images and descriptions along with size charts and fabric details. After adding selections to the cart, customers checkout and can select from various shipping options as well as gift services. Registered Hollister House members can access free shipping and returns.
  • Throughout the online shopping journey, a live chat box connects customers with associates who can answer questions or provide styling recommendations.

About Hollister

Hollister Co. first launched in July 2000 under parent company Abercrombie & Fitch Co., quickly becoming a leader in the specialty teen apparel space. Its name pays homage to Hollister, California, a small coastal town embodying the laidback SoCal lifestyle that became central to the brand’s identity. Whilst Hollister Co. has no actual connection to the California town, it brought the imagery of palm trees, beaches and surf culture to life in an aesthetic that resonated with teens.

By 2005, Hollister was a multi-million pound business operating over 50 stores. Its rapid expansion continued domestically and abroad with the opening of flagships in New York City, London and Canada by 2009. A decade after its founding, Hollister hit a milestone with over 600 stores globally.

Today Hollister operates over 580 stores worldwide along with its multinational ecommerce platform. The brand has maintained its popularity through staying true to its SoCal-inspired roots whilst evolving with the times. It continues releasing new collections annually that balance timeless surf style with the latest fashion trends.

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