- Shop end-of-season sales in January and July for the biggest discounts.
- Check outlet stores and department stores for year-round deals.
- Sign up for newsletters and set sale alerts to access early promotions.
- Look for flash sales, auction sites and coupon codes to maximize savings.
- Wait for Black Friday and Cyber Monday for site-wide designer deals.
- Stay flexible across colors, sizes and brands to score the best bargains.
Shopping for designer clothes can be an expensive habit. From luxury brands like Gucci and Prada to contemporary labels like Reformation and Veronica Beard, high-end fashion often comes with eye-watering price tags. However, with the right strategies, you can score serious savings on designer threads.
Here are 9 tips to keep your fashion game strong while saving your hard-earned cash!
1. Shop the sales seasons
The best time to find discounts on designer fashion is during the biannual sales seasons in January and July. Brands and retailers slash prices to clear old stock and make way for new collections. Look out for markdowns up to 50-70% off original retail prices.
January sales start right after Christmas and can last into February. July sales usually run for 4-6 weeks from late June to early August. Some retailers also add further reductions in the last 1-2 weeks of the sale period.
2. Check outlet stores
Many luxury fashion houses have dedicated outlet locations that stock previous seasons' collections at reduced prices all year round. Brands like Armani, Ralph Lauren and Michael Kors run outlet stores across the UK.
You can score designer deals at up to 60% off retail prices. The merchandise is excess inventory or unsold pieces from past seasons. Check outlet sites regularly as new stock arrives frequently.
3. Sign up for newsletters
Subscribe to email newsletters from your favourite designers and online retailers. They'll notify you in advance about upcoming sales, special promo codes and VIP shopping events where you can access the best discounts before everyone else.
You can also follow brands on social media for sale announcements. Turn on notifications so you never miss a sale update.
4. Shop department store sales
Department stores like Selfridges, Harrods and Harvey Nichols stock hundreds of luxury fashion labels. They hold major seasonal sales plus promotions throughout the year.
Sign up for their newsletters and loyalty programs to receive special sale invites and extra discounts for members. You can get early access to the best deals.
5. Look for online flash sales
Flash sale sites like BrandAlley, Secretsales and Designer Sales UK offer limited-time discounts on designer items for 24-72 hours. Inventory and sizes sell out quickly as deals are only available while supplies last.
Create an account and check these sites daily for the newest sales. You can find coveted brands for up to 70% less than RRP.
6. Search auction and resale sites
Shop pre-owned designer fashion on auction and resale platforms like eBay, Vestiaire Collective and Hardly Ever Worn It. You can score luxury pieces gently used at a fraction of retail prices.
Read seller reviews, check photos carefully and ask questions to authenticate items and assess condition before bidding or buying.
7. Wait for Black Friday and Cyber Monday
The year's biggest shopping weekend is prime time for designer deals. Most luxury retailers offer site-wide promotions with extra discounts on top brands for Black Friday and Cyber Monday.
Online is best for early access to sales, but some department stores also open for late night and early morning in-store events. Sign up for alerts and bookmark sale pages ahead of time.
8. Look for online coupon codes
Before checking out, always search for promo codes you can apply at online retailers for additional savings on sale items. Sites like VoucherCodes aggregate the latest verified codes across stores.
You can often stack sitewide codes with existing sale prices for even deeper discounts. Check terms to ensure codes are valid on designer merchandise.
9. Be flexible
If you have your heart set on a particular designer piece, be flexible across colors, sizes or prior seasons to increase chances of scoring a bargain. Sign up for in-stock alerts and act quickly once desired options become available on sale.
Consider less popular brands or newer designers for lower price points. With the right styling, you can get a high-end look for less.