HUGO BOSS Sale Dates 2024 (UK)

HUGO BOSS (website at is a leading German fashion house known for its premium and sophisticated clothing and accessories for both men and women.

The brand appeals to fashion-forward customers looking for high-end and modern designs made from quality materials. HUGO BOSS is especially renowned for its tailored suits, formalwear, and business casual pieces that effortlessly translate from the office to evenings out.

The company also frequently runs sales and promotions, both online and in its stores globally, much to the delight of style-savvy shoppers. These events offer opportunities to purchase top HUGO BOSS items at discounted prices.

HUGO BOSS Sale Dates in 2024

Date of the saleName of the eventDescription
JanuaryNew Year SaleUp to 50% off select items across menswear, womenswear and accessories to celebrate the new year
February/MarchEnd of Season SaleDeep discounts on previous Autumn/Winter collections to clear room for new season arrivals
AprilMid-Season SaleUp to 30% off transitional seasonal essentials in preparation for Spring/Summer
JuneSummer Sale Preview (for HUGO BOSS EXPERIENCE members)Exclusive early access to summer sale items for loyalty programme members
June/JulySummer SaleSavings of up to 50% on Spring/Summer essentials
September/OctoberAutumn Sale Preview (for HUGO BOSS EXPERIENCE members)Exclusive early access to autumn sale items for loyalty programme members
NovemberAutumn SaleUp to 50% off select Autumn/Winter pieces
NovemberBlack Friday SaleSpecial one day only deals in celebration of Black Friday shopping holiday
NovemberCyber Monday SaleExtension of Black Friday deals and online exclusive offers
DecemberChristmas SaleFestive deals across gift-worthy items in the lead up to Christmas
December/JanuaryWinter SaleFinal reductions of up to 60% off Autumn/Winter items before new season

Popular Sale Events at HUGO BOSS

Summer Sale

The popular Summer Sale runs during June and July and features savings of up to 50% on many Spring/Summer essentials.

Shoppers can discover substantial discounts on warm weather staples like polo shirts, shorts, t-shirts, swimwear, sandals and seasonal accessories. This end of season sale makes way for the upcoming Autumn/Winter collections.

Winter Sale

Similarly, HUGO BOSS runs a major Winter Sale each December into January. This event includes final reductions of up to 60% off select Autumn/Winter pieces before the launch of new Spring/Summer arrivals.

Deep discounts can be found across cold weather collections – from coats, knitwear and boots for men to dresses, handbags and heels for women. The sale is the ideal opportunity for customers to refresh their cool weather wardrobe.

Black Friday Sale

HUGO BOSS also joins in the popular Black Friday shopping frenzy each November with a special one day only Black Friday Sale event. While discounts may not be as deep as other seasonal sales, there are still special deals not offered at other times of the year.

Past Black Friday promotions have included 25% off nearly everything site-wide, with some exclusions. For the style obsessed, this is a chance to score designer fashion for less ahead of the holidays.

Other Discount Offers

  • In addition to its seasonal and holiday sales, HUGO BOSS also provides other opportunities for customers to shop for less throughout the year.
  • This includes promotions like site-wide free shipping with no minimum spend, 15% off for new email subscribers, student discounts, and early sale access for members of its free HUGO BOSS EXPERIENCE loyalty programme.
  • The brand also operates over 100 outlet stores globally that offer HUGO BOSS style staples at reduced prices year-round.

HUGO BOSS's Product Range

Renowned for its impeccably tailored suits, HUGO BOSS has also expanded over the years to offer a wide selection of luxury clothing and accessories to suit any occasion.

The brand's contemporary collections include everything from casual t-shirts and jeans for weekend wear to elegant dresses, heels, briefcases and watches for the office or events.

There is also a range of shoes, small leather goods like wallets and belts, eyewear, fragrances, and more that complete head-to-toe looks.

While staying true to its German roots of sophisticated style, HUGO BOSS is committed to continuously evolving its offerings, introducing 300-500 new products monthly. Recent expansions include increased womenswear, sports-inspired BOSS Athleisure wear, and more sustainable conscious designs.

This vast array keeps customers coming back, especially during the sales when they can shop across categories for discounted designer items.

Shopping at HUGO BOSS

HUGO BOSS offers omnichannel convenience for purchasing its luxury apparel and accessories. Customers can shop in several ways:

  • In store: from over 1,300 HUGO BOSS retail stores globally
  • Online: at and partner sites
  • Outlet stores: over 100 outlets worldwide stock past season items at reduced prices
  • Concession stores: HUGO BOSS shops within department stores
  • Phone orders
  • Click & Collect: online orders collected from local stores

The online store ships to over 50 countries directly. In-store customers can take advantage of alteration services. HUGO BOSS also provides gift cards, student discounts and has a loyalty programme.

Shoppers should sign up to receive email and text notifications so they don't miss out on new season arrivals, limited editions, invites to special events and early access to the best sales.


HUGO BOSS began in 1924 when Hugo Ferdinand Boss established a clothing factory in Metzingen, Germany producing uniforms. By the 1930s, the firm was making Nazi Party uniforms, and post World War 2, turned its attention to men's suits.

In the 1970s, under the leadership of Chairman Helmut Sinn, HUGO BOSS transitioned to luxury men's and women's ready-to-wear fashion. By the 1990s, it became a global market leader in premium clothing.

Today, HUGO BOSS is still headquartered in Metzingen and employs around 14,700 staff. The company continues to demonstrate strength across global markets, recording its highest-ever annual sales in recent years.

Related Posts