JD Sports Sale Dates 2024 (UK)

JD Sports (jdsports.co.uk) is the leading sports fashion retailer in the UK, offering a wide range of branded athletic apparel, footwear, and accessories. With over 900 stores globally, JD Sports caters to sports enthusiasts, sneakerheads, and fashion-forward shoppers alike.

The retailer is popular among customers for its extensive range of products from top brands like Nike, adidas, The North Face, and more. It also offers patrons exclusive access to limited-edition collaborations and hard-to-find sneaker releases.

JD Sports runs sales events throughout the year, both online and in stores. These seasonal sales provide excellent opportunities for shoppers to save on coveted items.

JD Sports Sale Dates in 2024

26 December 2024 – Early January 2024Boxing Day SaleDiscounts up to 50% off on a wide range of footwear, apparel and accessories
January 2024New Year SaleDeep discounts on previous season products to clear inventory
February – March 2024End of Season SaleReduced prices to clear remaining winter stock, savings up to 60% off
April 2024Easter SaleOffers and deals across kidswear and footwear
May – June 2024Half-Yearly SaleUp to 50% off on summer products across categories
July 2024Summer SaleHot deals on swimwear, slides, caps and more summer must-haves
August – September 2024Back to School SaleDiscounts on backpacks, track pants, hoodies and sneakers for students
October 2024Autumn/Fall SaleDeals on jackets, boots, joggers and other autumn essentials
November – December 2024Black Friday SaleDeepest discounts of the year with up to 70% off site-wide around Black Friday weekend
November – December 2024Holiday SaleFestive offers on gifts and stocking fillers as Christmas approaches

Popular Sale Events at JD Sports

Black Friday Sale

The Black Friday Sale is the biggest sales event at JD Sports, occurring in late November around the Black Friday weekend. Shoppers can expect up to 70% off deals across the entire site, marking the steepest discounts of the year.

The sale features stellar prices on coveted sneakers like Air Jordans and Yeezys, as well as apparel bestsellers such as hoodies, track pants, jackets, and other sportswear gear. With so many items at slashed prices, the Black Friday Sale draws huge crowds eager to save.

End of Year Sale

The End of Year Sale runs from late December through early January as JD Sports clears inventory before new season stock arrives. Shoppers can browse discounts up to 50% off on clothing, shoes and sneakers from the previous fall/winter season.

It's an ideal opportunity to grab marked-down cold weather apparel like jackets, boots, joggers and athleisure items before they are removed from shelves ahead of summer.

Boxing Day Sale

The Boxing Day Sale kicks off on 26th December with up to 50% reductions on footwear, apparel and accessories. The timely year-end shopping event sees hot deals on coveted sneaker drops from Jordan, Nike, Adidas and more top athletic labels.

In addition to the signature shoe deals, sportswear staples like hoodies, track pants and jackets also get major price cuts.

Early Access Sales

JD Sports offers exclusive early access to sales for STATUS loyalty members. Shoppers get 25% off and first dibs on select products before the deals open to the public. This includes early bird access to some of the best Black Friday deals.

Other Discount Offers

In addition to major seasonal sales, JD Sports provides other ways for shoppers to save all year round.

  • Student Discount – Verified students get 10% off eligible purchases.
  • First Order Discount – 15% off your first order for new customers.
  • Birthday Discount – 15% off coupon for purchases made during your birthday month.
  • Military & Emergency Services Discount – 10% off for active and veteran military personnel and first responders.
  • Clearance Sale – Year-round deals on discounted products in the clearance section, with prices slashed by up to 50%.
  • Email Sign Up Offers – Subscribers get early access to sales plus exclusive promo codes.

JD Sports’s Product Range

JD Sports offers one of the most extensive product ranges among sports fashion retailers. Shoppers can discover a vast selection of performance and lifestyle footwear, apparel and accessories for men, women and kids.


The massive footwear department features sneakers and athletic shoes across categories like basketball, running, training and more. JD Sports offers the hottest sneaker drops from brands like Nike, Jordan, adidas, Vans, Converse, and Puma. Silhouettes like Air Jordans, Air Force 1s, Air Max, Dunks and Yeezys are hugely popular.

Beyond sneakers, the store also stocks sandals, slides, boots, outdoor shoes and other casual styles. Shoppers can find sports-inspired models as well as fashion-forward options to suit any taste.


The apparel range includes t-shirts, hoodies, track pants, shorts, swimwear, thermals, jackets and everything needed to create athletic inspired outfits. JD Sports is the go-to destination for coveted sportswear collections like Nike Tech Fleece, Nike ACG and adidas Originals.

For women, trendy activewear brands like Puma, Champion and Ellesse offer both performance and lifestyle options. The kidswear section features colorful designs from Nike, adidas, The North Face and more.


Complete your sports fashion looks with accessories like backpacks, gym bags, caps, socks, boxers and sunglasses. JD Sports offers handy gadgets like smart watches, earbuds and phone cases too. Exclusive collaborative accessories as part of sneaker launches are also available.

With new products hitting (virtual) shelves every week, JD Sports provides unmatched variety across categories for an elevated sports lifestyle.

Shopping at JD Sports

JD Sports makes shopping for trending sports fashion effortless through its user-friendly website and mobile apps.


  • Browse jdsports.co.uk and discover the latest sneaker launches, featured collections and seasonal promotions.
  • Filter products easily by gender, category, brand, size, price and more.
  • View detailed images and information like technical specifications, size guides and delivery options.
  • Save items to Favorites and retrieve them later to checkout.
  • At checkout, select delivery and payment preferences before placing your order.

Mobile App

Download the JD Sports app on iOS or Android for the ultimate on-the-go shopping experience:

  • Access exclusive app-only deals and early product launches.
  • Get notifications about sales, new arrivals and restocks.
  • Scan product barcodes in store to check prices and availability.
  • Save payment details and check order status.
  • Earn and track loyalty points for bigger savings.

With constant new arrivals and discovery features like shoppable Instagram feeds and style edit blogs, JD Sports makes elevating your sporty streetwear game an addictive and rewarding experience.

About JD Sports:

JD Sports was founded in 1981 in Bury, Greater Manchester by businessmen David Makin and John Wardle. The brand began as a single sports fashion shop offering the latest sneakers and casual clothing.

In the 1980s, JD Sports was among the first UK retailers to forge exclusive partnerships with brands like Nike, adidas and Reebok to distribute their products. The brand also expanded by acquiring outdoor gear retailer Blacks and fashion footwear chain Size?.

Over the next decades, JD Sports grew rapidly by focusing on sports inspired fashion and exclusive product drops catering to young consumers. It also spread internationally across Europe, Asia Pacific and North America through organic growth and acquisitions.

Today JD Sports is a FTSE 100 listed company operating over 3,300 stores across 4 continents. But it retains a reputation for staying on the pulse of youth culture thanks to its deep connections with leading sportswear labels.

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