Joules Sale Dates 2024 (UK)

Joules ( is a British clothing and lifestyle brand known for its colourful, nature-inspired designs that capture the essence of British country living. Founded in 1989 by Tom Joule, who sold clothes at outdoor shows, the company has grown into an internationally recognised retailer with over 120 stores and concessions across the UK.

Joules is best known for its vibrant prints, high quality fabrics, and quirky British details across its clothing, footwear, and homeware collections. Customers love Joules for its ability to add a touch of personality and fun to everyday classics. The brand also frequently runs special sales offering great deals to loyal fans and new customers alike.

Joules Sale Dates in 2024

Winter Sale1 – 31 JanuaryUp to 50% off winter clothing and homeware
Valentine's Day Sale1 – 14 Feb15% off selected gifts and clothing
Half Term Sale13 – 24 Feb20% off kids clothing and rainwear
Easter Sale1 – 22 AprilGreat deals on spring clothing and homeware
Spring Sale1 – 31 MayUp to 40% off spring/summer products
Father's Day Sale1 – 21 June20% off men's gifts and clothing
Summer Sale1 July – 31 Aug50% off summer clothing and accessories
Back to School Sale1 – 31 Aug25% off kids' backpacks, lunch bags, more
Black Friday Sale24 Nov – 2 DecStorewide deals, discounts, and bargains
Christmas Sale15 Dec onwardsFestive deals on clothing, homeware, and gifts
Boxing Day Sale26 Dec onwardsUp to 50% off sale items and clearance products

Be sure to check Joules' website for the latest announcements regarding seasonal sales and special discount events.

Popular Sale Events at Joules

Summer Sale

The popular Joules Summer Sale runs for the entire month of July and August, with discounts up to 50% off original prices. It's the perfect opportunity to stock up on breezy dresses, sandals, sunglasses and other warm weather gear for the whole family. Keep an eye out for the extra reductions in the final weeks of August!

Christmas Sale

Joules spreads some festive cheer every December with its joyous Christmas Sale. From party dresses to cosy knits and charming stocking stuffers, the sale includes festive treats for the whole family. Discounts typically range from 30-50% off. The sale runs both online and in stores, starting mid-December.

Boxing Day Sale

The Joules Boxing Day Sale starts on 26 December and delivers even bigger savings, with discounts reaching up to 50% off remaining sale items. It's the best time to grab Joules classics like rain boots, quilted jackets, and well-made basics for next season. Shop online or head to your nearest Joules store early before the most popular pieces sell out!

Other Discount Offers

In addition to their seasonal sales, Joules provides other ways to save all year long:

  • Newsletter Signups – Sign up for the Joules email newsletter to receive special subscriber-only promo codes, early access to sales, and birthday treats.
  • Loyalty Club – Join the Friends of Joules loyalty program to earn points with every purchase. Points can be redeemed on future orders. Members also get free standard delivery and early access to seasonal sales.
  • Student Discount – Verified students get 15% off full-priced items with a valid student ID.
  • Refer a Friend – Refer friends to Joules and you'll both get £10 off a future order when they make a purchase.
  • SALE Section – Shop year-round deals up to 75% off original prices on clothing, footwear and homeware in Joules' clearance section.

Joules's Product Range

Joules offers an extensive range of clothing, footwear, accessories and homeware for the whole family. Their collections focus on premium quality, British-inspired classic style with contemporary twists and their signature colourful prints.

Some unique offerings that demonstrate the breadth of Joules' product selection include:

  • Joules Prints – As mentioned, everything from mugs to rain jackets sport Joules' hand-drawn floral, animal and traditional prints. These exclusive prints add signature Joules charm to well-made clothing, homeware and more.
  • Wellies and Rainwear – Joules puts the ‘fun' in functional with their Right as Rain collection of stylish Wellington boots, waterproofs, umbrellas and gilets. Spotted dogs, pink polka dots, farmyard friends and other jaunty prints make facing the weather a delight.
  • Toiletries – Joules brings their playful British aesthetic to products like hand creams, soaps, candles and reed diffusers packaged in charming tins and jars.
  • Pet Accessories – Even pets can get in on the fun with Joules' range of dog beds, leads, collars, bowls and toys sporting unique Joules prints.
  • Gardening – Joules wellington boots and gloves bring cheerful style to gardening alongside tools, knee pads, pots and other accessories.

Joules leaves no detail overlooked with their diverse British-inspired lifestyle collections brimming with playful personality. Discover delightful surprises in every product!

Shopping at Joules

Joules offers omnichannel shopping across retail stores, their website, mobile site and apps. Here is an overview of how to shop Joules' collections:

In Store

Joules has over 100 stores across the UK. Find your nearest one by searching your location on their store locator. Opening hours vary by location but are typically 9am-6pm Monday through Saturday and 10am-4pm on Sundays.

You can browse the full product ranges in store, with friendly staff available to assist. Joules also runs special in-store events like personal shopping nights and seasonal workshops. Check their website for event listings at your local store.


Joules' full range of products is available at their website. Simply browse products then add items to your bag. Proceed through checkout by either registering for an account or checking out as a guest. Accepted payment methods include all major credit cards, PayPal, Apple Pay and Klarna.

Standard delivery is £3.95 for orders under £60 and free for orders above. Expect 3-5 working day delivery. Next day delivery is £5.95. Joules also offers click & collect from local stores.


Joules offers free returns within 28 days. Start a return by selecting the items you wish to return and printing a returns form from your account. Repackage the items with the form included and drop off the parcel at your nearest CollectPlus location. Once received, refunds are issued to the original payment method.

About Joules

Joules was founded in 1989 by Tom Joule after he began selling clothing at outdoor shows and events in Leicestershire, England. The first product he designed and sold was the Joules Wellington boot in pink, which kickstarted the brand's success.

By the mid 1990s, Tom started expanding into full collections of clothing for men, women and children. The clothing perfectly encapsulated the colourful, nature-loving British country aesthetic that the brand has now become famous for. Joules quickly gained a cult following in the UK for its unique charming designs.

Today, Joules ships to over 100 countries, has over 1.7 million active customers, and continues growing at an incredible rate while remaining dedicated to its heritage. New collections are designed in-house yearly to reflect the brand's values of family, joy and humour.

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