Liberty London Sale Dates 2024 (UK)

Founded in 1875, Liberty ( is an iconic London department store renowned for its luxury goods and prints. Liberty is especially popular for its fabric prints and seasonal sales where shoppers can find great deals on designer fashion, accessories, beauty, homewares and more.

The appeal of Liberty's sales is widespread – they offer rare discounts on coveted luxury brands like Ganni, Rixo and Augustinus Bader which draws fashionistas and beauty lovers. For the homewares enthusiast, Liberty's sales present an opportunity to invest in timeless prints and fabrics like their famous Tana Lawn cotton at an affordable price point. Even men can take advantage of the sales to build a refined, tailored wardrobe mixing contemporary labels with heritage brands.

Liberty London Sale Dates in 2024

DateSale EventDescription
26 DecBoxing Day SaleUp to 50% off fashion, beauty and home
Early JanNew Year SaleUp to 50% off plus extra 20% off favourites across departments
End of JanWinter SaleFinal reductions up to 70% off to clear winter stock
Mar/AprilSpring SaleDiscounts on SS collections to make way for new season stock
June/JulySummer SaleUp to 50% off fashion and home for the summer season
Mid AugEnd of Summer SaleLast chance for best discounts on summer fashion & accessories
Mid NovPre-Black Friday SaleUp to 30% off selected lines across departments
24 NovBlack Friday SaleSpecial discounts across site with exclusive early access for email subscribers
27 NovCyber Weekend SaleExtended Black Friday discounts online

Popular Sale Events at Liberty London

Boxing Day Sale

The Liberty Boxing Day sale starts early on 26 December both online and in-store. It features up to 50% off selected products across departments.

Popular categories that see significant discounts include designer womenswear, menswear, fine jewellery, fragrances, beauty gift sets and Liberty print homewares. It is the perfect opportunity to redeem Christmas gift cards and spend leftover cash on treats for yourself at enticingly reduced prices.

Exclusive offers are released daily throughout the sale to create excitement and urgency for shoppers to snap up the limited availability deals.

End of Season Sales

At the end of each fashion season, Liberty holds special sales to clear old stock to make way for new season arrivals. The deepest discounts can be found during the End of Winter Sale (Jan/Feb) and End of Summer Sale (mid-August).

The End of Season sales offer the last chance to purchase designs from the previous season. Expect up to 70% off original prices on clothing, shoes, bags, jewellery and more. Keep an eye out for one-off deals on designer pieces too good to miss.

Liberty also adds special sale-exclusive product drops comprising excess stock or samples showcasing latest prints and colourways at irresistible price points.

Other Discount Offers

Outside of the major seasonal sales, Liberty offers year-round promotions:

  • Newsletter Sign Up Discount – 15% off first orders for new online customers
  • Student Beans Discount – 10% off for students who verify their status
  • Seasonal Promo Codes – Special discount codes sent to email subscribers providing % off or £££ off certain spend thresholds
  • Gift with Purchase – Free luxury beauty product gifts over certain order value thresholds
  • Loyalty Programme – Invitation-only VIP programme offering exclusive perks and early access to sales

Liberty London's Product Range

Liberty sets itself apart from other luxury retailers with its unparalleled breadth of products spanning fashion, beauty, homewares & more.

The womenswear department offers an expertly curated edit from over 400 clothing and accessory brands. The range encompasses everything from floral day dresses and occasionwear from fashion darlings like Rixo and Ganni to timeless investment pieces from heritage names like Barbour.

An entire floor is dedicated to Liberty Fabrics showcasing its hallmark ornate prints as yards of fabrics, soft furnishings, and made-to-order upholstery services. Avid sewists and interiors aficionados flock here for the iconic patterns exclusive to Liberty.

The beauty hall is a beauty lover's paradise spanning cult skincare brands like Augustinus Bader to exclusive make-up collaborations with names like Lisa Eldridge. Fragrance holds a special importance here as well – the LBTY Eau de Parfum was created exclusively for Liberty by master perfumer Lyn Harris using a bespoke printing technique to capture the essence of the brand.

Shopping at Liberty London

  • The Liberty store is located on Great Marlborough Street in central London. It is open 7 days a week.
  • To shop online, visit and create an account. Register with your email to receive special subscriber-only offers and early access to sales.
  • Sign up to the newsletter if you wish to get updates on new product arrivals, services and promotions. Check the delivery information section for shipping costs and timelines.
  • Purchases can be returned free of charge within 28 days by post or in-store for a refund. Sale items can also be returned as long as they are in original condition with tags still attached. Learn more on Liberty's Returns Policy.

About Liberty London

Arthur Liberty founded Liberty & Co. in 1875 inspired by the creations he saw at the International Exhibition of 1862. His vision was to open an Oriental bazaar that introduced unusual and eclectic designs from the East to the Western market. The company found quick success and moved to a larger site on Regent Street in 1925.

Over the years as Liberty established itself as a fashion authority for luxury goods, the founding family sold the company in the 1980s. However, Liberty retains its heritage as a purveyor of creativity and artisanship to this day. The Tudor-style mock Tudor façade on Regent Street is as iconic now as it was 100 years ago.

Inside, Liberty brings a modern edge to its foundations in the aesthetic arts and crafts movement. Shoppers still flock to Liberty to discover the novelty prints and fabrics that made it famous in a setting that feels both beautifully historic and fashion-forward.

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