Lulu Guinness (www.luluguinness.com) is a British fashion accessories brand known for its fun, quirky, feminine handbags and accessories. Founded in 1989 by designer Lulu Guinness, the brand has developed a devoted following.
The brand is especially popular for its novelty clutches, which make playful fashion statements and have become coveted items for parties and special events where women want to express personal style.
Frequent Lulu Guinness sales provide great opportunities for both loyal fans and new customers to purchase these conversation-starting bags and accessories at discounted prices.
Lulu Guinness Sale Dates in 2024
|2 January-23 January
|New Year Sale
|Up to 70% off sale items site-wide including bags, small leather goods, clothing, shoes and gifts. Additional 10% off for loyalty members.
|14 February-28 February
|Special discounts on red bags and accessories and gifts for Valentine's Day. Site-wide sales continue.
|17 March-31 March
|Sales on spring clothing, seasonal bags and gifts. Up to 70% off previous season's products.
|13 April-27 April
|Sales on pastel and spring bags and accessories. Additional deals on small leather goods and seasonal ready-to-wear.
|26 May-9 June
|Deep discounts on summer bags, clothing, shoes and accessories to make room for new season stock. Up to 80% off select items.
|3 July-17 July
|Summer Spotlight Sale
|Special deals on bestselling summer bags and small leather goods.
|24 August-7 September
|End of Summer Sale
|Final reductions on remaining summer stock including further discounts on sale items up to 85% off.
|19 October-2 November
|Savings on newly released autumn/winter products. Discounts offered ahead of peak holiday shopping season.
|22 November-5 December
|Black Friday Sale
|Site-wide sales around Black Friday weekend. Deals on gifts and special one-day-only flash sales.
|16 December-31 December
|Last chance for savings on gifts and seasonal items before Christmas. Loyalty members get early access to deals.
Popular Sale Events at Lulu Guinness
Each February, the Lulu Guinness Valentine's Sale offers great deals on the brand's most romantic bags and accessories that make perfect gifts for the holiday.
- Heart and lips motif bags, wallets, charms and jewellery
- Red bags, including the signature red Lulu Lips clutch
- Satin clutch bags with bows, roses, crystals and pearl accents
The Valentine's Sale is the best time to get Lulu Guinness' feminine and flirty signature style at a discount. The sale usually offers additional discounts for loyalty programme members.
The Lulu Guinness Summer Sale starts at the end of May and offers deep discounts to help transition the store from spring to summer. Customers can get the previous season's bags and accessories for up to 80% off as new summer stock arrives.
- Straw and raffia handbags, totes and backpacks
- Lightweight scarves and coverups
- Brightly coloured and tropical print bags and small leather goods
For the best selection, early-bird shoppers will want to access the summer sale deals first. As weeks pass, inventory dwindles so latecomers will find a more limited selection.
Every December, the Lulu Guinness Christmas Sale helps shoppers get a jump start on their holiday gift lists. The sale usually starts in early December and features site-wide discounts on the brand's signature gift items.
- Whimsical clutches, crossbody bags, wallets, charms and bag straps
- Small accessories like cosmetic bags, sunglasses cases and purses
- Jewellery boxes, travel sets and gift sets
Lulu Guinness loyalty members get early access to seasonal savings that are perfect for the fashionable women on their gift lists. The most coveted items go quickly, so early access ensures the best deals.
Other Discount Offers
In addition to their seasonal sales, Lulu Guinness offers loyalty members and subscribers special discounts year-round.
Lulu Loyalty Programme
The Lulu Loyalty Programme allows members to earn points with every purchase. Accumulating points unlocks free shipping, birthday gifts, tier-based rewards, and exclusive early access to new collections and sales. Members get 10% off their first order just for signing up.
Signing up for Lulu Guinness email subscriptions gives customers early notice of new product arrivals and upcoming sales as well as exclusive subscriber-only offers. Subscribers can take advantage of periodic discount codes, flash sales and other special promotions delivered right to their inboxes.
Lulu Guinness gift cards never expire, so they make great gifts. However, the brand also periodically offers discounts on gift card purchases around peak gifting holidays like Christmas and Valentine's Day to encourage higher denominations. Subscribing for emails will alert customers to gift card promotion details as soon as they are released.
Lulu Guinness's Product Range
Lulu Guinness is best known for fun, luxury handbags that span every style from tiny novelty clutches to large leather totes. The brand carries over 100 bag silhouettes rendered in colourful leathers, velvets and satins. Distinctive touches like the signature red lips, bows, butterflies and crystals keep the lineup fresh and engaging for loyal fans as well as new customers.
Beyond bags, Lulu Guinness creates a full lifestyle collection that includes small leather goods like purses, card holders and cosmetic cases rendered in the brand's signature fabrics. The accessories range also incorporates travel luggage like vanity cases and suitcases along with belts, scarves, sunglasses and umbrellas.
The clothing and shoes collections allow customers to complement their Lulu Guinness bags with ready-to-wear pieces that reflect the brand's feminine and whimsical aesthetic. Customers will find dresses, skirts, tops and knitwear in classic silhouettes fabricated from quality materials like silk and cashmere. The footwear ranges from flats to boots crafted from Italian leather or suede.
For the home, Lulu Guinness sells jewellery boxes, candles, frames and objets d'art featuring the brand's iconic motifs. Holiday ornaments, playing cards and greeting cards round out the lifestyle world of Lulu Guinness with smaller accessories that still pack lots of personality.
The extensive product selection provides endless options for Lulu Guinness fans to incorporate the brand’s unique DNA into their wardrobes and homes through full looks or statement pieces. The wide range ensures gift buyers can find options personalise their gifts with recipient tastes and interests in mind.
Shopping at Lulu Guinness
The Lulu Guinness shopping experience balances whimsy and elegance for a fun and inspiring adventure. Customers can shop in several ways:
The Lulu Guinness website makes shopping convenient 24 hours a day. The site allows easy filtering by product category, colour, size and price to simplify finding desired items. Customers can see product availability in real time and take advantage of online-only sales and special offers.
The Lulu Guinness flagship boutique on London's Cecil Court welcomes shoppers to explore the brand's full range of products in person. Knowledgeable sales associates provide styling advice and gift recommendations. Outside London, the brand operates select shop-in-shops at luxury retailers like Harrod's and Takashimaya.
In addition to the brand's own brick-and-mortar destinations, Lulu Guinness bags and accessories are carried at premium department stores worldwide like Fortnum & Mason, Liberty, Selfridges and Bloomingdale's.
No matter where or how Lulu Guinness shoppers choose to purchase, they can expect charming packaging and small gift surprises in every order. Customers also have access to alterations, special personalisation services and complimentary gift wrapping unique to the brand's boutiques.
About Lulu Guinness
Designer Lulu Kennedy founded her eponymous brand Lulu Guinness in 1989, identifying a market opportunity for playful yet sophisticated accessories. Frustrated by the lack of fun evening bags to match her personality, Kennedy set out to create conversation-starting bags focusing on humour, femininity and sophistication.
She introduced her first collection at London Fashion Week 1990 featuring slim satin coin purses inspired by her grandmother’s antique compacts. Kennedy’s real breakthrough came in 1993 with her now iconic black satin lips clutch, encapsulating the surreal glamour and striking simplicity that defines the Lulu Guinness aesthetic. The clutch was soon acquired by the Victoria & Albert Museum, recognising its significance in British accessories history.
Over 30 years later, Lulu Guinness continues to focus on whimsical designs that capture the imagination. By playing with surrealism and surprise while maintaining quality craftsmanship, the brand offers customers a playful escape grounded in luxury. Lulu Guinness’ dedication to spreading joy and confidence through original creations keeps its passionate community engaged year after year.