Mint Velvet (mintvelvet.com) is a popular British womenswear brand founded in 2009 that offers casual yet glamorous clothing, shoes and accessories. Known for its effortlessly stylish aesthetic and wearable designs, Mint Velvet aims to help modern women look and feel fabulous every day.
The brand has boutiques across the UK and Ireland as well as concessions in department stores like John Lewis and Fenwick. It also operates webstores in several countries and ships many items worldwide. Mint Velvet's collections feature on-trend pieces along with versatile wardrobe staples in neutral hues and quality fabrics. Its relaxed glamour style makes getting dressed easy no matter the occasion.
Mint Velvet Sale Dates in 2024
|Up to 50% off previous season products
|Valentine's Day Sale
|Romantic dresses and date night outfits on offer
|Savings on transitional wardrobe essentials
|June to August
|Discounted swimwear, sundresses and warm weather styles
|Back to School Sale
|August to September
|Deals on knitwear, denim, blazers and more
|Black Friday Sale
|Site-wide discounts ahead of the holidays
|Festive tops, accessories and gifts
|Boxing Day Sale
|Extended post-Christmas discounts
|End of Season Sale
|December to January
|Final markdowns up to 60% off
Popular Sale Events at Mint Velvet
Black Friday Sale
The Mint Velvet Black Friday sale is one of the biggest discounts of the year, with savings site-wide. It's the perfect opportunity to score stylish gifts for loved ones or invest in key wardrobe additions for yourself.
In the past, Mint Velvet has offered 20% off everything for Black Friday. Expect deep discounts on all categories like dresses, knitwear, footwear and more. Some coveted limited edition pieces also get included in the sale while stocks last. Sign up for Mint Velvet's email newsletter for early access to the best Black Friday deals.
Mint Velvet's Christmas sale features gorgeous partywear and festive essentials at irresistible prices. Shop embellished occasionwear, cosy knits with winter appeal and opulent accessories to complete your holiday looks.
The sale usually launches in early December with discounts up to 50%. Keep an eye out for one-day flash sales as well. Whether you're after a showstopping LBD or a sophisticated yet laidback outfit for all those seasonal soirees, the Mint Velvet Christmas sale has you covered.
End of Season Sale
Scoring previous season products for up to 60% off, Mint Velvet's End of Season sale is not to be missed. It begins right after Christmas and lasts through early January.
The sale includes everything from dresses, coats, shoes and bags to loungewear essentials. Deep discounts on popular styles and limited sizes make it the ideal time to grab an extra special bargain. Sign up to Mint Velvet's mailing list to receive early VIP access to shop the sale.
Other Discount Offers
Mint Velvet provides occasional offers beyond its seasonal sales as well:
- Student Discount – Students get 10% off full-price orders with a valid student ID.
- Newsletter Signup Offers – Subscribers often receive exclusive promo codes for 15-20% off their purchase.
- Loyalty Rewards – Sign up for a free online account to collect points on purchases and redeem for discounts on future orders. Members get early access to sales too.
- Gift Cards – Mint Velvet gift cards come with extra value during seasonal sales, such as get a £20 bonus card when you buy £100.
Mint Velvet's Product Range
Mint Velvet sets itself apart from high street retailers through its in-house design team that gives its collections a distinctive point of view. Key categories include:
|An effortlessly elegant dress that transitions seamlessly from day to night is a Mint Velvet signature. Choose from versatile shirt dresses, flowy maxis, and chic occasionwear in prints, lace, silky fabrics and more.
|Mint Velvet's on-trend yet timeless tops range from smart blouses and breezy peasant tops to slogan tees and knitted sweaters. Great for mixing and matching or wearing alone.
|Flattering premium denim is an essential component of Mint Velvet's relaxed aesthetic. The collection offers skinny, straight, cropped and mom jeans along with shorts and skirts.
|Coats & Jackets
|Stay stylish during transitional weather with Mint Velvet's selection of coats in classic and contemporary silhouettes. From sleek leather jackets to textured peacoats.
|Shoes & Accessories
|Elevate day or evening outfits with Mint Velvet's shoes, bags, jewellery and more. Think versatile block heels, everyday totes and dainty layered necklaces.
|Mint Velvet's comfy at-home pieces combine functionality with chic detailing for off-duty days. Includes soft knits, stretchy leggings and slouchy tees.
|The brand offers many of its most popular dresses, tops, trousers and skirts in UK sizes 18 to 24 as well. So more women can experience Mint Velvet quality and style.
Shopping at Mint Velvet
Mint Velvet offers omnichannel shopping across its stores, website and concessions:
Locate your nearest Mint Velvet boutique via the store finder. Book personal shopping appointments or stop by during your local branch's opening hours for personalised style advice and to see products IRL.
Click & Collect
Order online and pick up purchases from your chosen store for free. Easily available for most items.
The brand offers free returns within 28 days. Return via any store or book a free courier collection when you shop online.
About Mint Velvet
Childhood friends Liz Houghton, Jane Rawlings and Lisa Agar-Rea launched Mint Velvet in 2009 to cater to their own search for stylish yet effortless clothing. The brand name came from their shared love of mint tea.
Its founding team brought decades of fashion retail experience from leading UK high street brands like Monsoon, Warehouse and Principles. Their goal was to create a label that filled the gap between designer and mainstream fashion.
With award-winning womenswear designer Lisa Agar-Rea as Creative Director, Mint Velvet debuted its first collection for Spring Summer 2009 focused on neutral, versatile pieces in luxury fabrics. It rapidly won over customers with its understated take on glamour that worked just as well for school runs as chic soirées.
Today Mint Velvet operates 21 stores and over 100 concessions across Britain and Ireland. Its multichannel approach has enabled the brand to thrive even amidst major department store closures. Beyond its home market, Mint Velvet also has an international presence across Europe, the Middle East and Asia.