Oasis (www.oasisfashion.com) is a British fashion brand known for its stylish, feminine clothing and accessories. Founded in 1991, Oasis creates effortless, on-trend pieces for the modern woman's busy lifestyle.
The brand drops new collections every season, featuring its signature floral prints, statement colours, and elegant details across dresses, jumpsuits, tops and more.
Oasis is especially beloved for its frequent sales events both online and in stores. From seasonal sales to holiday deals and more, Oasis offers deep discounts so shoppers can stock up on chic essentials for less.
Oasis Sale Dates in 2024
|New Year Sale
|1 Jan – 7 Jan
|Up to 70% off sale items to start the new year
|Valentine's Day Sale
|1 Feb – 14 Feb
|Romantic dresses and accessories on offer
|1 April – 15 April
|Spring dresses, tops and more on sale
|1 June – 31 July
|Savings on warm weather must-haves
|Back to School Sale
|15 Aug – 31 Aug
|Deals on wardrobe updates before autumn term
|Black Friday Sale
|Doorbuster deals launch holiday sales season
|15 Dec – 24 Dec
|Last minute deals on gifts, holiday party looks
|Boxing Day Sale
|Extending the Christmas deals
Popular Sale Events at Oasis
New Year Sale
The Oasis New Year Sale kicks off the new year with major savings, discounts up to 70% off sale items in preparation for new season stock. Shop previous season Oasis favourites at clearance prices for a head start on winter fashion.
The sale usually launches on 1 January, running for the first week of the month. It applies both online and in stores, though online tends to offer the widest selection of already-reduced items. Categories like coats, knitwear, boots and cold weather accessories see some of the steepest discounts.
Sign up for email alerts before the sale launches to get early access to the deepest deals. Sale items are final sale, so make sure to check sizing guides if buying clothes, shoes or accessories sight unseen.
As spring gives way to summer, Oasis launches its popular Summer Sale both online and in stores. Warm weather fashion gets marked down up to 70%, letting shoppers stock up on key pieces for the season ahead.
The Oasis Summer Sale tends to run from June through the end of July, though dates may vary year to year. The longest discounts apply on online orders, where shoppers will find the greatest selection of sizes and inventory. Lightweight dresses, skirts, shorts, swimwear and sandals are all fair game for major price cuts.
The sale makes summer style affordable, whether building a holiday wardrobe or simply updating one's selection of sundresses. Pay attention to any exclusions listed, as newest arrivals may not apply. Sale items are final sale, so know one's sizes, especially for online purchases without fitting rooms.
Other Discount Offers
In addition to its major seasonal sales, Oasis also offers year-round savings opportunities:
- Newsletter signup promo – 15% off first order for new email subscribers
- Student discount – 10% off with valid student ID, online or in stores
- Refer a friend reward – £20 reward per referral after friend's first order
- Loyalty club – Oasis Unlimited members save 20% plus free delivery and returns
- Occasional promo codes – Sitewide and category-specific discounts by email
Discount terms and exclusions apply, see site for details. Codes often can't combine with sales, but it's worth checking.
Oasis's Product Range
Oasis offers an extensive selection of women's fashion, with over 1,000 new products launching each week. Categories span dresses, knitwear, jeans, skirts, jumpsuits, shorts, swimwear, accessories and more.
The brand is especially renowned for its dresses, available in dozens of silhouettes from midi and maxi to shirt dress and bodycon styles. Floral prints and bold patterns feature prominently across all categories, with delicate details like lace trims, embroidery and eyelet cuts adding femininity.
Beyond clothing, Oasis also carries a broad range of accessories to complete any look. The handbag collection includes satchels, totes, crossbody bags and clutches in fresh colours and finishes. Statement jewellery, like beaded necklaces and stackable bracelets, effortlessly elevates basics. Hats, scarves, hosiery and other finishing touches make it easy to pull together polished outfits that transition seamlessly from workdays to weekends.
Compared to high street competitors, Oasis trends slightly dressier and more feminine. Pieces manage to feel both elegant and approachable, perfect for everything from brunch dates to summer weddings. Quality and attention to detail punch above the affordable price points.
Oasis was founded in 1991 by Theo Paphitis and Ian Hibbs who spotted a gap in the fashion market for affordable, feminine clothing with attention to detail. The business partners debuted their first collection at a London trade show, garnering instant wholesale interest. Within two years, Oasis opened its inaugural boutique in London's Hampstead, launching the rapid retail expansion that would follow.
In the early 2000s, Oasis pioneered online clothes shopping for mainstream brands, allowing customers to browse and purchase items on the internet for the first time. Ecommerce bolstered the brand's popularity globally, with website traffic fast overtaking in-store visits.
Today Oasis ships to over 100 countries. Though frequent new arrivals and sales events, the brand maintains momentum by responding quickly to consumer demand.