Peacocks (www.peacocks.co.uk) is a popular British value fashion retailer with over 400 stores across the UK. Founded in 1884, the company offers affordable and on-trend clothing, accessories, homewares and more.
Peacocks is known for its frequent sales events offering deep discounts on merchandise. These seasonal sales drive high customer traffic both in stores and online as shoppers seek to bag a bargain.
Peacocks Sale Dates in 2024
|New Year Sale
|Offers savings to start the year on winter clothing, accessories and home items
|Valentine's Day Sale
|Romantic gifts and date night apparel on offer
|Half Term Sale
|Discounted kids, women’s and men’s fashion during school break
|Mother’s Day Sale
|Gifts for mum and women’s fashion at reduced prices
|Spring fashion and Easter gifts on sale pre-holiday
|Modest clothing and homewares on offer pre-Eid
|Father's Day Sale
|Gifts for dad and men's fashion on sale
|Savings on swimwear, sundresses, shorts and summer fashion
|Back to School Sale
|Affordable uniform bundles and casuals for kids
|Black Friday Sale
|Doorbuster deals launch holiday sales season
|Massive savings in stores and online on gifts, decor and festive fashion
Popular Sale Events at Peacocks
The Peacocks Summer Sale usually runs from June through August each year. This is one of the most popular sales events, with deep discounts on warm weather apparel.
Women’s dresses, swimsuits, shorts, tanks and sandals are all marked down, as well as men’s shorts, tees, swim trunks and flip flops. This sale is a great chance to stock up on holiday clothes or update your summer wardrobe on a budget.
Unique aspects of the summer sale include special online flash sales and in-store only deals that offer up to 70% off original prices.
Black Friday Sale
Peacocks launches its biggest sale of the year every Black Friday, which falls on the Friday after American Thanksgiving (late November).
You’ll find unbeatable storewide savings in all departments, from wardrobe basics to accessories, beauty items, homewares, gifts and more.
Doorbuster deals offer limited quantities of items at up to 90% off for early birds starting at midnight. Online there are special daily flash sales as well as tiered discounts that increase as you spend more.
Throughout the Black Friday weekend, Peacocks also offers exclusive online voucher codes providing extra savings on top of already marked down items.
Right after Black Friday ends, the Peacocks Christmas Sale kicks off offering extended savings for holiday shoppers. This event runs through late December each year.
The Christmas Sale features huge markdowns on festive fashion, from party dresses and jumpsuits to accessories and cosy knits for chilly weather. There are also major deals on gifts, Christmas decor, advent calendars, stocking stuffers, and more.
In the days leading up to Christmas, shoppers can take advantage of ‘Last Chance’ deals with up to 95% off as Peacocks clears out remaining holiday inventory.
Other Discount Offers
In addition to its major seasonal sales, Peacocks also provides year-round savings opportunities:
- Student Discount – 10% off for students who sign up to verify their status
- NHS Discount – Up to 10% off for NHS members
- Over 60s Discount – 10% discount for senior shoppers 60+
- Sale of the Week – Weekly promos offering up to 60% off categories like dresses, jeans, kids clothes and more
- Clearance Sale – Out of season merchandise marked down up to 70% off
- Online Exclusives – Special web-only promotions with free delivery
Peacocks's Product Range
The retailer is best known for its affordable women’s, men's, kids, and plus size fashion. However Peacocks also offers beauty, accessories, lingerie, swimwear, shoes, homewares and more at discounted prices.
Its own Peacocks branded merchandise makes up majority of the products available. But you’ll also discover popular third party brands like Lipsy, Ted Baker, Radley, and Dune.
What really sets Peacocks apart is its on-trend offerings catering to a wide range of styles. Shoppers can always discover the latest looks inspired from the runway or celebs, while still sticking to a budget.
There are also modest options across departments, as well as maternity and petite ranges. So you're guaranteed to find something suiting your personal tastes.
Shopping at Peacocks
Purchasing items from Peacocks is quick and convenient whether you shop online or in store.
To shop online, simply browse the Peacocks website and add items to your bag. Proceed through checkout by entering your details, choosing delivery options, and making payment.
For in store shopping, locate your nearest Peacocks by using the store finder tool. Head to the store and browse products by department until you've filled up your basket. Take your selections to the till for payment by cash or card.
During sale events, expect longer queues and sold out stock online and in high traffic stores. It helps to shop on weekdays or early when stores open to beat the crowds. You can also take advantage of reserve online & collect in store services to skip lines.
Peacocks has come a long way since first opening its doors in Warrington over 130 years ago. The brand steadily grew beyond its northwest England roots under family leadership for decades.
By the 1940s, Peacocks relocated headquarters to Cardiff, Wales where it still operates today. After going public, the brand accelerated UK store openings throughout the late 20th century.
Hit by tough high street conditions, Peacocks entered administration in 2012 before being rescued by Edinburgh Woollen Mill Group. This provided increased stability and helped further expand its international presence to 12 countries.
Now part of Philip Day's EWM retail empire, value fashion chain Peacocks employs over 6000 staff across 400+ British stores and 200+ overseas. Focusing on frequent sales, celebrity collaborations and owning key trends, Peacocks retains relevance as an affordable fashion destination into its fourth generation.