PUMA Sale Dates 2024 (UK)

PUMA (puma.com) is an iconic German sportswear brand founded in 1948 by Rudolf Dassler. Originally starting as a shoe manufacturing company, PUMA has grown into an internationally recognised brand designing athletic and casual footwear, apparel and accessories.

Known for combining sport and lifestyle, PUMA appeals to athletes, sports fans and fashionistas alike. Their shoes and apparel feature sleek silhouettes and bold designs, with technology to improve performance. PUMA is endorsed by top athletes across sports like sprinting, football and golf.

PUMA Sale Dates in 2024

Sale EventEstimated DateDescription
New Year Sale1-15 JanuaryUp to 50% off sale items to celebrate the new year
Valentine's Sale10-14 FebruaryRomantic styles and deals for Valentine's Day
March Madness Sale10-31 MarchBasketball gear and apparel on sale
Spring Sale1-15 AprilDiscounts on new spring/summer products
Mother's Day Sale5-10 MayGifts for mum, up to 40% off
Father's Day Sale15-21 JuneDeals on men's products for dad
4th of July Sale (USA)25 June – 10 JulyPatriotic styles, 30% off with code JULY30
Back to School Sale1-31 AugustSales on backpacks, hoodies, trainers and more
Labour Day Sale1-7 September30% off sitewide with code LABORDAY
Fall Sale1-15 OctoberMarkdowns on autumn/winter products
Halloween Sale15-31 OctoberCostume-friendly trainers and clothes
Black Friday Sale22-29 NovemberBiggest sale of the year, up to 60% off site-wide
Cyber Monday Sale2 DecemberDoorbuster deals online
Holiday Sale1-31 DecemberDiscounts for holiday gifting

Popular Sale Events at PUMA

Black Friday Sale

The biggest sales event of the year, PUMA's Black Friday sale runs for a full week in late November. Shoppers can expect site-wide discounts up to 60% off on all products. Top deals include new releases of popular trainers like the Suede and RS-X at all-time low prices.

End of Season Sale

From 10 to 15 June 2024, PUMA's Clearance Sale will ensure that you get the finest deals in all categories. Due to its presence in over 200 countries, PUMA has to adjust its collection based on seasonal changes. Once the season ends, older stocks are put on clearance sales of up to 50% to 60% off.

Collaborations Launch Sale

PUMA frequently teams up with celebrities and influencers on limited edition collections that generate buzz and sell out quickly. When hot new collab trainers and apparel drop, PUMA runs launch sales. For example, the Cara Delevingne collection unveiled in June 2023 saw items discounted 20-30% for the first week. Sign up for PUMA's email list to get early access to these sales.

Other Discount Offers

In addition to major seasonal sales, PUMA offers discounts year-round:

  • New Email Signup – Get 20% off your first order when you join the PUMA mailing list
  • Student Discount – Verify student status to get 10% off purchases
  • Military & First Responder Discount – Take 10% off in appreciation for your service
  • Afterpay – Break purchases into 4 interest-free payments over 6 weeks

PUMA's Product Range

PUMA designs products for running, training, golf, football, motorsports and sportstyle. Within each category is an extensive selection of shoes, clothing and accessories.

The brand is especially recognised for lifestyle trainers that transition seamlessly from the gym to the streets. Classics like the Suede, Basket and California remain go-to casual styles decade after decade, now with modern tech upgrades.

Collaborations also expand PUMA’s offerings into fashion and culture. Recent partnerships include collections with models Cara Delevingne and Adriana Lima, as well as Blackstation, Minecraft, Hello Kitty, and Peanuts.

No matter your interests or style, PUMA has something for you. Browse the full range at PUMA.com.

Shopping at PUMA

The PUMA website makes it easy to find your perfect pair.

  • Start by browsing the main categories: Women, Men, Kids, Classics, Collaborations, Sport and Sale. Filter further by activity, style, collection and more. Select your size and favourite colorway to view details, reviews and shipping options.
  • Registered PUMA members can save items to a Wish List as well as access order history. New customers can checkout as a guest.
  • Standard delivery takes 5-7 business days within the UK or 7-10 international. Expedited and rush shipping are available for an extra fee. Returns are free within 30 days of purchase.
  • For assistance, PUMA’s customer service team is available by phone, email and online chat. Contact them with any questions regarding orders, promotions or products.

About PUMA

PUMA was founded by Rudolf Dassler in 1948 as he set out to provide athletes with the best possible equipment after splitting from his brother Adi and the original Dassler Brothers Shoe Factory.

The company saw early success in football boots when West Germany won the 1954 World Cup wearing PUMA boots. In 1968, PUMA introduced the iconic PUMA Suede shoe, one of the earliest examples of fusing sport and fashion.

Over the next decades, PUMA would go on to establish itself firmly in sports and culture by partnering with record-breaking Jamaican sprinter Usain Bolt, signing Pelé as a brand ambassador, and working with celebrities and influencers.

Today PUMA remains an innovative force with a mission to design fast products for the world’s fastest athletes. The global brand connects performance and style for the ultimate sportstyle mix.

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