Start-Rite (www.startriteshoes.com) is a renowned British shoe brand specialising in children's footwear for over 225 years. Known as the pioneers in understanding and fitting growing feet correctly, Start-Rite's shoes are trusted by parents worldwide for their unparalleled quality, comfort and durability.
With a wide selection of styles ranging from baby's first shoes to older kids' school shoes and casual shoes, Start-Rite has something for children of all ages. Their shoes promote healthy foot development, encourage self-confidence and fuel a sense of adventure in kids.
Start-Rite Sale Dates in 2024
|Up to 70% off selected styles
|Discounts on selected spring/summer styles
|Up to 50% off remaining spring/summer stock
|Back to School Sale
|Savings on selected back to school styles
|October (until Nov 1)
|30% off 30 selected spooky styles
|Black Friday Sale
|50% off selected boots and school shoes
|Festive deals on party shoes and winter boots
Popular Sale Events at Start-Rite
The Winter Sale is Start-Rite's biggest sale event of the year, offering huge savings on kids' boots, school shoes and more winter footwear.
Typically held in January, it features discounts up to 50% off on selected styles. This is the perfect opportunity for parents to stock up on essential winter shoes for their kids at a fraction of the usual price.
The sale includes fashionable boots like the ever-popular Chelsea style as well as practical styles like scuff-resistant school shoes. With many bestselling designs reduced, the Winter Sale has something for every child and budget.
Black Friday Sale
As one of the most eagerly anticipated sales of the year, Start-Rite's Black Friday Sale draws crowds of bargain hunters each November.
For one day only, customers can enjoy half-price offers across a wide range of kids' boots and school shoes. With many families needing new winter footwear at this time of year, this timely sale allows them to make huge savings.
Discounted styles often include sturdy leather boots as well as comfortable, durable school shoes that will withstand the whole winter term. The Black Friday Sale provides quality Start-Rite shoes at highly reduced prices not to be missed.
Other Discount Offers
In addition to its seasonal sales, Start-Rite provides other discounts throughout the year:
- Newsletter sign-up – Receive 15% off first orders by subscribing to Start-Rite's email newsletter.
- Loyalty rewards – Returning customers can earn points with each purchase, redeemable on future orders. Higher spend = bigger rewards.
- Refer a friend – Referring friends to Start-Rite earns a unique 20% off voucher code for customers' next full-price purchase.
- Student discount – Students can sign up to Unidays or Student Beans to access 10% off full-price kids' shoes.
- Sale stock – The Outlet offers year-round savings on discounted shoes.
Start-Rite's Product Range
With over 200 years of specialist experience fitting children's feet, Start-Rite offers an unbeatably wide and in-depth product range.
Their collection covers all ages from babies taking their first steps to older kids starting school. It also spans every type of kids' footwear from everyday shoes to special occasion shoes, school shoes, boots, sandals and more.
Baby's First Shoes
The ‘First Steps' range helps babies master walking with cute designs like the First Jungle shoes. With flexible soles and rip-tape fastenings for adjustability, these comforting shoes give little feet the support they need.
Fun patterns on shoes like the Flexy Turin capture pre-schoolers' imaginations. Made from soft, durable leathers, these shoes promote healthy development while protecting little feet at play.
Start-Rite sets the gold standard for school shoes like the Hector II styles. Hard-wearing leather, flexible soles and scuff-proof bumpers withstand playground adventures while the padded ankle prevents rubbing.
With adjustable fastenings, Start-Rite's school shoes can grow with kids' feet. Many designs are approved by organisations like SATRA for durability, safety and fit.
Sandals, Boots & More
Beyond shoes, Start-Rite offers sandals like the cool Superstar style along with boots, trainers, canvas shoes and wellies. Kids can stay comfortable whatever activity they're pursuing.
Shopping at Start-Rite
With a long-established reputation for expert fitting and quality materials, shopping at Start-Rite ensures kids receive perfectly fitted shoes supporting healthy development.
Online Fitting Tools
A unique selling point is Start-Rite's interactive online fitting tools. The Foot Gauge calculates precise shoe sizes while the Check the Fit quiz fine-tunes recommendations. This takes the guesswork out of finding the right kids' shoes online.
Helpful Customer Service
Start-Rite's customer service team offers personalised advice on sizing or styling kids' shoes. Shoppers can book Virtual Fitting Appointments for one-on-one consultations. Alternatively, Start-Rite's handy Fitting Guide covers common queries.
Free Extended Returns
Trying shoes at home is easy with Start-Rite's 100 day free returns policy. Items can be returned up to 100 days after purchase for a refund or exchange. This offers ample time for kids to test shoes out before the return window closes.
Founded in Norwich in 1792, Start-Rite Shoes is one of Britain's oldest shoemakers. Their children's shoes first gained royal approval in the 1930s when the brand was commissioned to create shoes for the young Princesses Elizabeth and Margaret.
Later, Start-Rite pioneered understanding of children's feet by conducting the first national survey on kids' foot development in 1943. Their learnings transformed the way the footwear industry approached designing and fitting kids' shoes.
Still family-run today, the brand retains this insight into quality materials and construction. Start-Rite combines heritage with technology to maintain their status as leaders in children's foot health and happiness.