Founded in 1964, Superdrug is a popular British health and beauty retailer with stores across the UK and Ireland. Known for its affordable prices and frequent promotions, Superdrug attracts a diverse customer base seeking beauty, pharmacy, healthcare, and personal care products.
With its own brand of quality makeup, skincare, haircare, and more, Superdrug provides an accessible alternative to premium brands. The retailer also hosts beauty services like nail treatments and eyebrow threading in larger stores. During the year, various Superdrug sales offer additional savings on top brands and Superdrug exclusives.
Superdrug Sale Dates in 2024
|New Year's Day Sale
|Start 2024 with savings on health, beauty, and more
|Good Friday Sale
|Discounts on Easter weekend essentials
|Boxing Day Sale
|Post-Christmas deals on gifts, makeup, skincare
|Early Black Friday Sale
|Savings spread over weeks ahead of Black Friday
|Black Friday Sale
|Year's biggest discounts across all categories
|End-of-year clearance on beauty, healthcare, more
Popular Sale Events at Superdrug
Early Black Friday Sale
- In recent years, Superdrug has started Black Friday deals earlier, sometimes weeks in advance. This allows shoppers to spread out holiday spending.
- The extended Black Friday sale includes deep discounts on own-brand cosmetics like the top-rated B. Makeup range. Superdrug makeup brushes, beauty blenders, and other accessories also see major markdowns leading up to Black Friday itself.
Black Friday Sale
- On Black Friday, Superdrug rolls out its biggest savings of the year online and in stores. The 2024 event takes place on 24 November.
- The Superdrug Black Friday sale applies sitewide discounts so shoppers can save on everyday essentials along with seasonal treats like gift sets and festive decor. Last year, the sale boasted deals up to 50% off with new deals dropping throughout the weekend into Cyber Monday.
- Beauty addicts can stock up on makeup and skincare from brands like Revolution, Barry M, and Superdrug own brand. Expect Black Friday staples like the Superdrug Advent Calendar at the lowest prices as well.
Boxing Day Sale
- For more post-Christmas deals, the Superdrug Boxing Day sale starts on 26 December. This event carries over popular Black Friday promotions while clearing out holiday inventory.
- Stock up on half-price Christmas gift sets as well as Superdrug own-brand products like vegan B. skincare. Top offers in last year's Boxing Day sale included soap and glory gift sets under £20 and Revolution makeup palettes for less than £10.
Other Discount Offers
On top of major sales, Superdrug provides year-round savings in stores and at Superdrug.com:
- Student discount – Verify student status to save 10%
- NHS discount – NHS workers get up to 10% off
- Superdrug vouchers – Redeem codes for % off or £ off orders
- Loyalty scheme perks – Earn points on purchases for exclusive rewards
- Free delivery – No minimum on orders over £15
Superdrug's Product Range
With thousands of products across beauty, health, and personal care, Superdrug delivers exceptional choice and value. The retailer carries an extensive selection of premium and professional brands alongside accessible, affordable own-brand ranges.
The Superdrug own brand collection sets the company apart with vegan, cruelty-free makeup, skincare, haircare, and more exclusive to Superdrug. Ranges like B., Me+, and Extracts offer quality basics, on-trend innovations, and clean beauty finds catering to diverse needs.
Beyond the core beauty category, Superdrug provides everyday healthcare essentials from medicine cabinets to baby supplies. Specialist departments also cover contact lenses, travel clinic, and pet wellness.
No matter your needs or budget, Superdrug’s product depth and constant sales ensure shoppers always get more for their money.
Shopping at Superdrug
Purchasing items from Superdrug is quick and convenient across online, mobile, and in-store shopping.
To shop online at Superdrug.com, begin by browsing beauty, healthcare, and other departments or search for specific products. Add items to your cart as you shop. Before you check out, look for an available Superdrug discount code to add for extra savings. Then enter your shipping address and payment details to complete checkout.
Opt for free click & collect to pick up your order from a nearby Superdrug store instead of home delivery. All online orders over £15 qualify for free standard shipping as well.
To shop the traditional way, locate your nearest Superdrug store by searching your city or postcode. Browse aisles and departments for featured sale offers along with everyday essentials. Take items you wish to purchase to the checkout area. You can pay via cash, credit/debit card, or mobile payment. Show any paper or digital vouchers at checkout to redeem discounts.
Superdrug was founded in 1964 by brothers Ronald and Peter Goldstein, who both had experience working in the grocery retail industry. The first Superdrug shop opened in Putney, London on April 26th, 1966.
In 1983, the business was floated on London's Unlisted Securities Market. Then in March 1987, Superdrug was sold to Woolworth Holdings (now Kingfisher plc) for £57 million.
Today, the company is owned by A.S. Watson (Health & Beauty UK) Ltd which is part of the A.S. Watson Group. It was acquired as part of the buyout of Kruidvat BV in October 2002. The A.S Watson Group itself is owned by the Hong Kong conglomerate CK Hutchison Holdings.