Superdry (www.superdry.com) is an iconic British fashion brand offering high-quality, affordable clothing with unique vintage and Japanese-inspired graphic designs. Founded in 1985, Superdry has become hugely popular worldwide for its diverse range of casualwear including t-shirts, hoodies, jackets and more.
The brand frequently runs exciting sales events both online and in-stores, much to the delight of its style-savvy customers. These seasonal sales offer massive discounts on Superdry's latest collections, with savings of up to 50-70% off RRP.
Superdry Sale Dates in 2024
|1 – 31 Jan
|Clearance sale after Christmas, up to 70% off remaining stock
|1 Jan – 28 Feb
|Up to 50% off winter clothing and accessories
|Valentine's Day Sale
|1 – 14 Feb
|Romantic gifts for him and her reduced by 30%
|1 – 17 Apr
|Spring/summer preview – new arrivals discounted
|1 Jun – 31 Aug
|Up to 70% off t-shirts, shorts, swimwear and sunglasses
|Back to School Sale
|1 – 30 Sep
|Essentials for students reduced by 25%
|Black Friday Sale
|Doorbuster flash sales online and in-stores
|1 – 24 Dec
|Festive gifts under £25 and partywear deals
|Boxing Day Sale
|26 – 31 Dec
|50% off absolutely everything online and in-stores
Popular Sale Events at Superdry
Black Friday Sale
Superdry's hottest sale of the year, the famous Black Friday event offers unbeatable deals on selected items both online and in-stores for 24 hours only.
Queues start early outside flagship stores as eager shoppers try to snap up the incredible 50-70% discounts on offer. The sale includes new season buys such as winter coats, knitwear and boots along with bestselling tees, hoodies and more.
In 2024, the Superdry Black Friday sale falls on Friday 25th November – set a reminder and prepare to grab the best bargains!
Boxing Day Sale
Hot on the heels of Black Friday comes Superdry's Boxing Day bonanza. Starting online late on Christmas Day, the 26th December sale sees further price cuts on remaining seasonal stock.
Across all sales channels, over 1000 items will have 50% or more slashed off the RRP – we're talking t-shirts under £10 and jackets under £25! The sale runs both online and in 220+ stores until stocks sell out. Free delivery options and extended returns ease any Christmas cashflow issues too.
As new autumn stock arrives in August, Superdry drops prices on warm weather favourites to clear them out. The early bird catches the worm during this seasonal sale.
Up to 70% gets taken off RRP on selected shorts, tees, swimwear and accessories online and in-stores. Recent years have seen epic deals like graphic print tees for £6 and board shorts for less than a tenner – proper bargains!
The sale runs from early June to the end of July, with further reductions added around mid-July. Be quick for the best size availability.
Other Discount Offers
On top of its seasonal sales, Superdry also provides year-round savings in the form of online promo codes and student discounts.
Random promo codes offering 10, 15 or 20% off will appear on Superdry's website around end of season sale events. Newsletter subscribers will also receive exclusive email codes.
To avoid missing out, check retailer code sites for the latest Superdry discount vouchers before shopping. T&Cs normally exclude existing sale items.
The popular UNiDAYS platform provides 10% off year-round for students who sign up with their university email address.
Handy for saving a bit extra during sales, this student discount can be used across most items online and in-stores, excluding third party branded goods.
Superdry's Product Range:
Renowned for its high-quality fabrics and unique graphic prints, Superdry's extensive product collections cater to every casual dressing need.
Standout categories include the iconic jackets range, where vintage American varsity designs meet Japanese textile expertise for visually striking outerwear.
The huge variety of tees and hoodies combine intricate graphics with soft handfeel fabrics, perfect for layering. While the jeans and chinos selection impresses with contemporary cuts, smart finishes and figure-flattering fits.
Those with sportier tastes should check out the Performance Sport line – panelled joggers, breathable tees and lightweight waterproofs engineered for active lifestyles.
For finishing touches, Superdry's accessories include winter beanies, baseball caps, messenger bags, sunglasses and more.
New collections move through on a seasonal basis, yet focus remains on Superdry's signature aesthetic blending British and Japanese influences. This timeless style trope mixed with contemporary cuts ensures customers keep coming back.
Shopping at Superdry
Purchasing your favourite Superdry gear is simple both online and in physical stores located globally.
The Superdry online store offers free standard delivery on all orders, with faster shipping options also available. Returns are free for 30 days in case of fit issues or changing your mind.
Online shoppers can browse by gender, product type, collection and size to hone in on desired items quickly. Useful product filters, zoom-in imagery and customer reviews help inform buying decisions too.
Many online exclusives provide early access to new collections. Also, daily deals spotlight time-limited savings on selected items.
Across the UK, Europe and America, Superdry has over 200 physical stores where fans can check out products in person.
The contemporary store designs match the brand aesthetic, with industrial finishes meeting reclaimed vintage elements. Clear category signposting, display walls and free wifi make browsing hassle-free.
In larger branches, personal shopping services are available to assist customers with finding that perfect outfit. While in-store tablets let you order items not in stock to your home address.
Checkout queue times are minimal and you can even order online while in-store to collect next day, if something takes your fancy.
Originally launched in 1985 as a small cult clothing brand, Superdry was properly founded in 2003 by Julian Dunkerton and James Holder. The concept of combining vintage Americana styling with Japanese-inspired graphics was revolutionary at the time and propelled Superdry's rapid growth over the next decade.
Dunkerton's keen eye for design and hands-on approach to product development ensured high quality was locked into Superdry's DNA from the start. By focusing on premium fabrics, washes and fits, the brand stood apart from high-street fashion chains targeting 18-30's.
Equally, the brand's edgy yet wearable aesthetic and reasonable pricing points appealed to style-conscious youth looking to assert their identity.
Today, Superdry is a global fashion brand with presence in over 100 countries. Its reputation for quality and individuality keeps customers coming back.