The White Company (www.thewhitecompany.com) is a British lifestyle brand specialising in high-quality and affordable luxury homewares, clothing, and beauty products. Founded in 1994 by Chrissie Rucker, The White Company has become renowned for its elegant and timeless white essentials that bridge the gap between designer and mainstream brands.
The White Company is particularly popular for its biannual sales events, which see dramatic reductions on selected lines. Their impressive sales are highly anticipated by three key groups: loyal customers stocking up on favourite pieces, new customers trying the brand for the first time, and gift purchasers capitalising on major discounts. With savings of up to 60% off RRP across their collections, the sales provide an excellent opportunity to pick up little luxuries at exceptional value.
The White Company Sale Dates in 2024
|Offers savings on winter bedding, clothing, and home accessories after the Christmas period. Discounts up to 60% off.
|Boxing Day Sale
|Starts on Boxing Day with discounts around 20% site-wide across all categories in the biggest sale of the year. Savings on homewares, clothing, beauty, and more.
|Continuation of the Boxing Day sale with new lines added and further discounts up to 50% off on remaining festive stock.
|Late March/Early April
|Features new season spring clothing, Easter gifts and more with discounts up to 50% off.
|Late June/Early July
|Savings on summer bed linens, clothing collections, and home fragrance before new season stock arrives. Reductions up to 60% off.
|Mid Season Sale
|Late September/Early October
|Discounts on autumn bedding, clothing and beauty gift sets ahead of the peak Christmas shopping season. Savings up to 50% off.
|Black Friday Sale
|Known as ‘The White Weekend', this sees site-wide discounts of around 20% across all categories in the biggest sale of the year.
|Last chance for savings on festive homewares, clothing, and gifts before Christmas. Discounts up to 50% off.
Popular Sale Events at The White Company
The White Weekend (Black Friday Sale)
As the biggest sale event of the year, The White Company's Black Friday sale (dubbed ‘The White Weekend') is hugely popular thanks to impressive 20% off discounts across all categories.
Spanning clothing, home, beauty, baby, and gifts, the inclusive four-day sale event allows customers to stock up on The White Company's signature luxury essentials for less ahead of the Christmas season. White linen bedding, cashmere knitwear, and festive home fragrance gift sets tend to be bestsellers during the event as shoppers grab early Christmas deals.
In-store there are also special one-day-only offers on selected lines, making queues inevitable. With limited stock on their most coveted pieces, many savvy shoppers stay up late to shop the sale early online for the best chance at snagging that hero product before it sells out.
Another hotly anticipated sale is the Summer Sale, which sees dramatic reductions of up to 60% off summer clothing and linens. Launching in early July, the sale is perfectly timed for clearing out previous season stock just as new collections hit stores.
Discounts on lightweight bedding, breezy linen dresses, swimwear, and summer beauty sets make it an ideal opportunity for customers to stock up on holiday essentials or simply inject their wardrobes and homes with a lighter aesthetic for the warmer months ahead. The luxury candles and diffusers also get good markdowns, tempting shoppers to create a relaxing oasis.
Complementing the Summer Sale is the Winter Sale, which launches post-Christmas in early January with similar savings of up to 60% off winter collections.
Out goes chunky knitwear, fleece bedding sets, and warming home accessories to make way for new season arrivals. Clearance discounts on cold weather classics in neutral palettes prove popular for those looking to invest in quality winter wardrobe and homeware staples that will stand the test of time. The gift section also gets good reductions on festive treats like beauty crackers and candle gift sets.
Other Discount Offers
Outside of The White Company's biannual seasonal sales, customers can still save year-round through:
- Sign-up newsletter codes – New email subscribers receive 15% off their first order for signing up to the mailing list. Additional subscriber promos and exclusive offers are also sent periodically.
- Student discount – 10% off full-price purchases when signing up for UNiDAYS student verification. Some exclusions apply.
- Refer a friend scheme – Existing customers can refer friends for £20 off both their next purchases when their referral makes a first order.
- In-store student nights – Select stores hold exclusive student nights a few times per year with 20% off clothing, beauty, and gifts. Pre-registration is required.
- Seasonal offers – Category-specific discounts often run in the lead up to peak gifting occasions like Mother’s Day, Easter and Father’s Day, spanning beauty, clothing and home.
The White Company's Product Range
The White Company has earned its reputation through specialising in affordable luxury across an extensive range of home, clothing, and lifestyle collections.
Setting them apart from competitors is their signature elegant white palette and exceptional quality. From sustainably-sourced linen bed sheets with 200 thread counts to cashmere knits spun from Inner Mongolian goats, their products are designed to feel luxurious yet accessibly-priced for everyday indulgence.
Homeware makes up over 60% of the range, spanning furniture, lighting, textiles, tableware and decorative accessories. Beautifully-displayed in their stores, the neutral yet cohesive collections inspire customers to inject luxurious touches into their interiors.
The clothing and beauty departments have expanded rapidly in recent years in line with growing customer demand. Their in-house design team focuses on effortlessly stylish wardrobe staples in premium fabrics, spanning cashmere knits, leather bags and luxury nightwear. The beauty range complements with indulgent, giftable sets of skincare, candles and diffusers.
For little ones, there is also a premium baby and childrenswear offering. Stylish yet practical clothing, toys and nursery accessories feature the charming motifs and neutral palettes the brand has become known for.
Shopping at The White Company
In-store, customers can browse the full range of clothing, homeware and beauty collections. Larger flagships also feature in-store coffee shops along with home, beauty and clothing personal shopping services where experts can provide tailored advice.
- Online, customers can shop 24/7, with free standard delivery over £100 or £4.95 delivery under £100. Click & Collect from local stores is also available.
- Returns are free and easy through any store or via courier collection from home. There is a 100 day returns window so customers can try purchases in the comfort of their homes.
- Payment methods span all major credit cards, PayPal, Apple Pay and flexible monthly finance options. Purchases are safe and secure, processed through encrypted checkout systems.
- Customers can check order statuses and track deliveries through their online account dashboard, which also allows saved personal details for faster future checkouts.
About The White Company
The White Company was founded in 1994 by former ELLE Decoration editor Chrissie Rucker. While searching for the perfect white linen shirt, Chrissie spotted a gap in the market for affordable, premium quality white home essentials that bridged mainstream and designer.
Launching with just a mail-order catalogue, the company pioneered easily accessible luxury living. Their initial offering focused on timeless white bed and bath linens but soon expanded into clothing and lifestyle products as customer demand grew.
While initially focusing on UK distribution through catalogues and stores, recent years have seen the brand rapidly expand internationally. They now ship to over 100 countries, supported by local language websites and partnerships with premium department stores like Bloomingdale’s and Nordstrom.
Staying true to Chrissie’s founding vision, The White Company continues to inspire affordable luxury living through its specialist expertise in elegant white essentials. Their timeless collections help customers inject hotel-inspired touches into their everyday spaces and routines.