TOAST (www.toa.st) is a beloved lifestyle brand founded in 1997 that offers high-quality, ethically-made clothing, homewares, and accessories. Their collections focus on relaxed, timeless pieces made to last for years by artisans around the world.
Twice a year, TOAST hosts highly-anticipated sales events that draw devoted fans looking for deals on their signature aesthetic. Their sales appeal to value-focused shoppers wanting luxury goods at discounted prices, as well as loyal TOAST fans stocking up on wardrobe staples and home goods. Those interested can find more details on upcoming sales below.
TOAST Sale Dates in 2024
|26 Dec – 9 Jan
|Boxing Day Sale
|Up to 50% off items across womenswear, menswear, childrenswear and homeware
|Discounts on current spring collection items to make room for new season stock
|Similar to the Spring Sale, with deals on transitional seasonal items
|End Aug/Early Sept
|End of Summer Sale
|Final reductions on warm weather wear and lighter homewares
|Savings on cold weather collections including knitwear, coats, boots and more
|Black Friday Sale
|Usually a one day event with additional discounts online and in stores
|Cyber Weekend Sale
|Online only deals carrying over from Black Friday
Popular Sale Events at TOAST
Boxing Day Sale
The TOAST Boxing Day sale starts every year on December 26th both online and in stores, with discounts up to 50% off original prices. This highly anticipated end-of-year clearance event lets shoppers save big on current season products across clothing, footwear, accessories and homewares.
Popular categories to shop during the Boxing Day sale include TOAST's signature knitwear and outerwear, well-made basics like shirts and t-shirts, and classic home accessories like bed linens, glassware and ceramics. The sale usually lasts for 2 weeks, ending in early January.
As the new spring collections start to arrive in February and March, TOAST clears out remaining autumn/winter stock by hosting biannual Spring sales both online and in stores. Shoppers can expect up to 30% off original prices on cold weather favourites like coats, knits, boots and more.
The TOAST Spring sale is the perfect opportunity to score quality investment pieces for next season at a fraction of the original retail costs. Savings are applicable across womenswear, menswear, childrenswear and homeware categories.
End of Summer Sale
TOAST's End of Summer sale takes place every August, offering the final reductions on warm weather wear and lighter transitional homewares. Shoppers can expect up to 50% off breezy dresses, sandals, swimwear, linens and summer decor essentials.
The late summer sale makes room for the incoming autumn collections that start to hit stores in September. It's the best time of year to take advantage of low prices on clothing and home goods before colder weather sets in.
Other Discount Offers
In addition to their biannual sales, TOAST also offers year-round savings in other ways:
Student Discount – Full time students can sign up to receive 10% off full-price purchases with a valid student ID. Some exclusions may apply.
Refer a Friend – Existing TOAST shoppers can refer friends to receive £20 off a £100 purchase, while referred friends get £20 off their first order.
Sign Up Bonuses – Occasionally TOAST offers incentives like £20 off or 10% off if you join their email newsletter for the first time.
Gift Cards – TOAST sells eGift Cards and physical gift cards that come with bonus values like spend £100 get £20 extra free to use in stores or online.
TOAST's Product Range
TOAST is loved for their extensive collection of thoughtfully made clothing, footwear, accessories and homewares that span a variety of styles. While the overall TOAST aesthetic has a relaxed, classic sensibility, there are some standout categories that showcase the diversity of their offerings:
TOAST Nightwear – Inspired by their first collection back in 1997, TOAST creates beautiful loungewear and nightdresses made from soft sustainable fabrics like organic cotton, linen and Tencel.
TOAST + Himalayan Handlooms – This special collection partners with artisans in India to produce handwoven woollens and cashmere accessories sustainably dyed with natural botanical extracts.
TOAST Japan – Made up of simple yet striking ceramics, textiles and decorative objects crafted by Japanese artisans using traditional techniques.
TOAST Denim – Offering premium denim essentials for women and men made at one of Japan's last selvedge denim mills out of rich 14oz Japanese cotton.
TOAST Recycled – A considered range of eco-friendly pieces for women, men and children made from recycled plastic, organic cotton and Tencel.
Shopping at TOAST
The TOAST online shop offers free standard shipping on all orders. Expedited and international shipping options are also available at an additional cost.
Shoppers can browse the full range of TOAST collections for women, men, children and home. The website makes it easy to filter by category, size, color and more. Stock is sold online in limited quantities and tends to move quickly, especially for discounted items or new releases.
For the full TOAST experience, visit one of their beautifully curated shops located across the UK and Ireland. In store, customers can feel fabrics, try on clothing and view homeware items in person with guidance from knowledgeable staff. Check out the store locator here to find a location close by.
Originally launched in Wales in 1997, TOAST was founded by three friends – Jessica-Hogarth, Victoria Foyt and William Simon – who shared a love for relaxed, functional clothing and homewares that would stand the test of time.
The first TOAST collection focused on simple yet beautiful nightwear and loungewear made from soft, natural fabrics. From the beginning, there was an emphasis on thoughtful design, ethical production and quality craftsmanship that still defines the brand today.
Over the past 25+ years, TOAST has grown gradually while staying true to their ethos of sustainability, artisanship and versatility. They now partner with makers, mills and communities around the world to produce not just apparel but also ceramics, decor, accessories and more intended to be treasured for life.