UGG Sale Dates 2024 (UK)

UGG ( is an iconic Australian brand known for its comfortable and stylish sheepskin boots. Founded in 1978 by surfer Brian Smith, UGG boots first gained popularity in the surfing community along the California coast before becoming a global fashion phenomenon.

UGG runs frequent sales and promotions that make its products more accessible to customers. Key sale events throughout the year, such as the UGG Closet Sale, offer deep discounts on current and past season styles. The brand also provides exclusive discounts to students, military members and first responders.

UGG Sale Dates in 2024

Winter SaleJanuary 3-31Up to 50% off winter boots and accessories
UGG Closet SaleFebruary 15-28Flash sale with discounts up to 60% off select styles
Semi-Annual SaleMay 10-25Savings up to 50% on sandals, sneakers and warm weather styles
Back to School SaleJuly 15-31Discounts on select boots and apparel for students and teachers
UGG Closet SaleSeptember 1-15Another flash sale with prices slashed on popular UGG styles
Holiday SaleNovember 15 – December 31Special deals on gifts including cozy slippers, robes and more
Cyber Week SaleWeek of ThanksgivingDoorbuster deals released online for Black Friday through Cyber Monday
UGG Closet SaleNovember 22 – 27Flash sale with discounts up to 60% off select UGG styles

Popular Sale Events at UGG

UGG Closet Sale

The UGG Closet Sale is one of the most anticipated sales of the season, offering deep discounts up to 60% off select UGG footwear and accessory styles. As a flash sale, UGG Closet deals are available for a limited time only in February and September. Shoppers can find major deals on customer favorites as well as previously sold-out and hard-to-find styles. The Closet Sale allows you to get your hands on coveted UGG looks for a fraction of their original price point.

Semi-Annual Sale

Occurring in late spring and early summer, the UGG Semi-Annual Sale features sandals, sneakers, tee shirts, dresses and other warm weather apparel and accessories for up to 50% off. It's the perfect opportunity to refresh your spring and summer footwear lineup with styles like platform espadrilles, leather slides and slip-on sneakers. You can also shop discounts on seasonal accessories like floppy sun hats, leather totes and jewellery.

Cyber Week Sale

UGG goes all out for the holiday shopping season with Black Friday through Cyber Monday doorbuster deals. Some of the deepest discounts of the year can be found during Cyber Week with select styles offered for up to 60% off. It's the best time to score UGG footwear and apparel on your gift list, like the perennially popular Classic Short II boot and Coquette slipper. Free shipping offers and surprise coupons add to the savings.

Other Discount Offers

In addition to its seasonal sales, UGG provides special discounts and promotions year round:

  • Student Discount: Students get 10% off eligible full-price purchases by verifying their status through UNiDAYS or Student Beans.
  • First Responder Discount: Teachers, military, healthcare professionals and first responders receive 10% off full-price styles when they validate their eligibility.
  • Email Sign Up: Sign up for the UGG email list to receive news about the latest product launches, sales events and special subscriber-only offers.
  • Rewards Program: UGG Rewards members earn points for purchases, reviews and other activities that translate into $20 reward certificates along with other member-only perks.

UGG's Product Range

UGG offers an extensive selection of premium footwear, apparel and accessories for women, men and kids. The brand has expanded well beyond its signature sheepskin boots to bring its luxe comfort to heels, sneakers, sandals and more.


UGG is renowned for its boots, especially the Classic and Ultra styles, but it also offers on-trend leather booties, weatherproof hiking boots, fur-lined winter boots, stylish rain boots and more. The brand has casual slip-ons like moccasins and slides as well as dressier heels and wedges.


The UGG apparel collection includes cozy basics for relaxing at home like plush robes, pajamas and loungewear along with sweaters, jackets, tees and accessories to complete your look.


From statement-making purses to cold weather gear like scarves, gloves, hats and earmuffs, UGG accessories display the same attention to quality, comfort and style found across their entire product range.

No matter your personal aesthetic, UGG has stylish footwear and apparel to keep you looking and feeling your best in any situation.

Shopping at UGG

The UGG online store offers free standard shipping and free returns to make shopping hassle-free.

To purchase UGG products:

  1. Browse UGG footwear, apparel and accessories at and select desired items
  2. Add selections to your shopping bag
  3. Proceed to checkout and select shipping address
  4. Choose shipping method and enter payment details
  5. Review order details and submit payment

UGG products are also sold at premium retailers worldwide. Locate UGG retailers by state or country using the store locator on Major retail partners include Nordstrom, Dillard's, Zappos and Amazon.

Be sure to look out for any available UGG promo codes, coupons or rewards to apply at checkout for additional savings on your purchase.

About UGG

UGG was founded in 1978 by Brian Smith, an Australian surfer living in Southern California. Inspired by sheepskin boots worn by local Australian surfers to keep their feet warm between sessions, Smith ordered several pairs from a small Australian manufacturer to sell along the beaches near Los Angeles.

The comfortable and stylish boots were an instant hit in the California surf community. As demand rapidly grew, Smith established the UGG brand and began manufacturing boots himself. He opened his first UGG retail store in 1995 and sold the business that same year to footwear company Deckers Brands.

Under Deckers' leadership, UGG expanded into a highly successful global fashion brand. While still synonymous with sheepskin boots, UGG has extended its product range over the years to include sneakers, slippers, sandals, apparel and other accessories. The brand continues Brian Smith's original vision of delivering luxurious comfort grounded in its Australian and Californian roots.

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