Under Armour Sale Dates 2024 (UK)

Under Armour (www.underarmour.co.uk) is a leading athletic performance brand founded in 1996 by former University of Maryland football player Kevin Plank. The company has become hugely popular for its innovative, technology-driven sportswear that keeps athletes cool, dry and light throughout training and competition.

With regular sales offering discounts across its product range, Under Armour appeals to customers seeking high-tech activewear that doesn't compromise on comfort or style. Their seasonal promotions on running shoes, workout clothes and more provide excellent opportunities to update your training gear or outfit friends and family.

Under Armour Sale Dates in 2024

Estimated DateEventDescription
January 1-31New Year SaleUp to 50% off outlet items to kick off the new year
February 14-28Valentine's Day SaleGift ideas for active loved ones including shoes and apparel
April 15-30Spring SaleDiscounts on running, training shoes and seasonal workout wear
May 26-June 15Summer SaleSavings on breathable tees, shorts and swimwear for warmer temps
July 4-154th of July Sale (USA)Celebrate with patriotic colours and prints across apparel and shoes
August 30-September 6Labor Day SaleExtra 30% off select outlet styles with code LDW23
September 1-15Back to School SaleStock up on hoodies, backpacks and more for the school year
October 15-31Halloween SaleFun prints and colours on shoes, clothes and accessories
November 15-30Black Friday SaleTheir biggest sale of the year with savings site wide
November 30-December 31Holiday SaleGreat deals on gifts including cold weather gear and the latest shoes
December 24, 2023-January 24Semi-Annual SaleUnbeatable deals across the site

Popular Sale Events at Under Armour

Black Friday Sale

As their biggest promotional event of the year, Under Armour's Black Friday sale is eagerly anticipated by customers. Typically lasting for 1-2 weeks in late November, this sale boasts substantial savings across Under Armour's entire catalogue of apparel, footwear and accessories.

Past Black Friday sales have featured discounts of up to 50% off regular prices on popular items like the UA RUSH line of running shoes, ColdGear jackets and HeatGear baselayers. Limited quantity doorbuster deals are released daily throughout the sale, making every day an opportunity to score big on workout essentials.

This highly-trafficked sale is the best time of year to get premium Under Armour gear at more affordable prices. Shoppers can walk away with high quality winter running equipment, training clothes and sports bags without breaking the bank.

Semi-Annual Sale

As the name suggests, the Under Armour Semi-Annual Sale occurs twice a year – once in the summer (usually July) and again in the winter (usually January). Offering similar wide-ranging discounts to the Black Friday promotion, this end-of-season event aims to clear older inventory to make room for upcoming product releases.

The Semi-Annual Sale typically sees reductions of 40-60% off regular prices across Under Armour's vast range of apparel, shoes and accessories. From moisture-wicking t-shirts and shorts to weather-resistant outerwear and training footwear, huge savings abound on both workout and casual athletic gear.

While the most common sizes and colours sell out fastest, diligent shoppers can capture tremendous deals on premium Under Armour products during both the summer and winter Semi-Annual Sales.

Other Discount Offers

On top of its seasonal sales, Under Armour also provides year-round savings opportunities:

  • Outlet: The online Under Armour Outlet offers clearance merchandise at reduced prices all year. Savings range from an extra 25% off to over 60% off regular prices.
  • Student Discounts: Students can sign up with Student Beans to access 15% off full-price purchases and extra discounts on sales items.
  • First Responder & Military Discounts: First responders, military members and veterans can verify eligibility through ID.me to save 20% sitewide or 25% during sales.
  • Email Sign Up Offers: New email subscribers receive 15% off their first order, along with early notice of promotions and releases.
  • Referral Program: Existing customers can refer friends for $20 off a $100 order for both parties.

Under Armour's Product Range

Under Armour has grown exponentially from a humble start-up selling moisture-wicking undershirts into an internationally recognized performance brand stocking thousands of apparel and gear options. They offer extensive product lines to suit any athlete's needs:

Apparel: From lightweight shirts and shorts for summer runs to midlayers and outerwear for winter training, Under Armour stocks performance fabrics to support your active lifestyle in any conditions. Their apparel keeps you cool when its hot and warm when its cold, with sweat-wicking technology to stay light and dry regardless of your sport.

Footwear: Under Armour's diverse footwear range includes running, training, golf, basketball and hiking shoes. Industry-leading innovation and technology in their shoe designs, like the HOVR cushioning system and UA TriBase outsole, help maximize comfort, support and responsiveness to improve any athlete’s performance.

Accessories: Round out your workout gear with Under Armour's array of accessories. This department stocks a wide selection of bags, headwear, gloves, socks and underwear featuring advanced fabrics and thoughtful design elements specialized for sport.

Connected Fitness: Under Armour also provides a suite of apps – like MapMyRun, MyFitnessPal and Endomondo – to help athletes monitor their training, nutrition and overall fitness. These apps complement Under Armour’s products remarkably well, making them an ideal one-stop shop for all your performance needs.

Shopping at Under Armour

The Under Armour online store offers free standard shipping on orders over £50. For orders under £50, standard shipping costs a flat rate of £3.95 while expedited and express shipping options are also available for an additional fee.

Returns are free and easy within 60 days of purchase. Simply print a prepaid return shipping label from your account and drop off the parcel to return items. The refund will be processed once the items are received back in the warehouse. Alternatively, items can be returned or exchanged at any Under Armour Brand House or factory house store location.

Under Armour also operates over 100 Brand House stores globally to provide an immersive retail experience where customers can trial gear and consult staff for product recommendations. Visit their website to find your closest Under Armour store.

About Under Armour

Former University of Maryland football player Kevin Plank founded Under Armour in 1996 in his grandmother’s basement. Frustrated by the cotton T-shirts players wore under their jerseys that would soak up sweat and weigh them down during games, Plank set out to develop a next-generation undershirt that kept athletes dry, cool and light.

After months of testing prototype fabrics, Plank landed on a moisture-wicking synthetic fabric that could replicate compression gear's tight fit but with superior breathability. In 1996, he launched his first line of performance apparel centred around this revolutionary HeatGear compression shirt.

This novel undershirt was an instant hit among Plank's former teammates and local athletes, proving popular in locker rooms along the East Coast. Positive word-of-mouth spread rapidly about Under Armour's sweat-wicking undershirts, catalyzing sales to college and professional sports teams across the US.

Within a few years, Under Armour expanded into a wider range of performance apparel like cold weather gear and casual athletic wear. They also brought innovation to footwear and sports equipment while launching integrated mobile fitness apps. Now a global leader in connected fitness, Under Armour supplies athletes with clothing, shoes and technology to train smarter and maximize performance.

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