Victoria’s Secret Sale Dates 2024 (UK)

Victoria's Secret ( is the world's largest retailer of lingerie, known for its fashionable and sexy product ranges. The brand appeals to female customers of all ages looking to feel confident and glamorous.

The company's semi-annual sales are highly popular events, with many customers waiting eagerly to get their hands on discounted Victoria's Secret items. The sales offer deep discounts on everything from bras and panties to sleepwear and beauty products.

Victoria's Secret Sale Dates in 2024

SaleEstimated DateDescription
Semi-Annual SaleJune 8th – July 19thVictoria's Secret's biggest sale event of the year, with discounts up to 60% off across all categories.
Black Friday SaleNovember 25th – 27thSpecial deals and offers around the Black Friday weekend.
Boxing Day SaleDecember 26th – January 16thAnother major sale event to kick off the new year, similar to the Semi-Annual Sale.
Valentine's Day SaleFebruary 1st – 14thRomantic lingerie and beauty gift sets on offer.
Mother's Day SaleApril 26th – May 8thGreat deals on robes, slipper and relaxing beauty products.

Popular Victoria's Secret Sale Events

Semi-Annual Sale

The Semi-Annual Sale is Victoria's Secret's most popular and highly anticipated sales event. It happens twice a year, once in summer (June/July) and again in winter (December/January).

Shoppers can expect discounts between 50-60% off all categories during the sale. It's the best time to stock up on staples like bras, panties and sleepwear as well as replenish beauty supplies. Limited edition items also get included.

The sale usually lasts 3-4 weeks but the best deals sell out quickly so it pays to shop early. Victoria's Secret doesn't publicize the end date to create a fear of missing out.

Black Friday and Boxing Day Sales

While smaller than the Semi-Annual Sale, Victoria's Secret's Black Friday and Boxing Day sales are a great opportunity to save. Discounts are usually 40-50% off and focus more on holiday gifts and seasonal products.

Expect to find deals on festive pajama sets, winter accessories like gloves and hats, gift sets with fragrance and body care items as well as Christmas-themed lingerie.

The brand also tends to add flash deals during these sale weekends – such as free delivery on $50+ or a free gift with purchase on orders over $100.

Other Victoria's Secret Discount Offers

In addition to the major sales, Victoria's Secret offers year-round discounts:

  • Angel Credit Card – Cardholders get early access to sales plus 5 points per $1 spent at Victoria's Secret.
  • Student Discounts – Students get 15% off in-store with a valid student ID. Not available online.
  • First-Time Shopper Discount – Sign up to the Victoria's Secret email list to get 10-20% off your first order.
  • In-Store Coupons – Printable coupons offering $10, $20 or $25 off when you spend over a certain amount in-store.

Victoria's Secret Product Range

Victoria's Secret is globally renowned as the ultimate destination for bras, panties and lingerie. However, the brand also offers a wide range of other products:

Bras and Underwear

The core of Victoria's Secret's business is bras, available in over 100 sizes and a multitude of styles – from everyday T-shirt bras to strapless, multi-way and push-up varieties. Bras start from budget-friendly prices around $20 up to more luxurious lace and embroidered sets over $100.

The brand is also famous for its extensive collection of panties and underwear. From classic bikini and hipster cuts to thongs, tangas and boyshorts, Victoria's Secret has something for every preference.

Sleepwear and Loungewear

Victoria's Secret sells a wide array of pajama sets, nightgowns, robes and slippers. Choices range from casual cotton sets to luxurious satin chemises and kimonos. This category also includes loungewear like sweatpants, shorts and tees for relaxing at home.

Swimwear and Sportswear

The brand offers an entire swim collection each spring/summer with bikinis, one-pieces and cover ups. The sports range also continues to expand with leggings, sports bras, tank tops and accessories like duffle bags.

Beauty and Fragrance

Victoria's Secret is one of the largest fragrance retailers in the U.S. Their in-house fragrances like Bombshell and Tease are top sellers. The beauty department also covers skincare, body care, makeup and tools like beauty blenders and brushes.

Accessories and Gifts

The brand rounds out its offerings with accessories like sunglasses, hats, gloves and scarves. Victoria's Secret is also a popular place to buy gifts like pajama gift sets or beauty and fragrance gift boxes.

Shopping at Victoria's Secret

Victoria's Secret offers multiple ways to shop its collections:


  • Locate one of over 1,100 Victoria's Secret stores globally. The majority are across the U.S. with a growing number in Canada and Europe.
  • Pay with all major credit cards, Victoria's Secret gift cards or Angel credit card.


  • Visit or country-specific sites to see the full range.
  • Create an online account to enable faster checkout and access order history.
  • Free standard shipping on $100+ orders or flat $7.99 shipping fee under $100.

Mobile App

  • Download the Victoria's Secret app (iOS and Android) to shop on your phone.
  • Mobile apps include additional features like personalized recommendations and sale notifications.

No matter how you choose to shop, Victoria's Secret aims to provide a seamless customer experience both in-store and online.

About Victoria's Secret

Originally founded in San Francisco in 1977, Victoria's Secret has grown from a single store into the world's most famous lingerie brand. Their rise to success was driven by their sexy yet glamorous aesthetic paired with influential marketing campaigns like the annual Victoria's Secret Fashion Show.

While the brand has faced some criticism in recent years over lack of diversity, they are working to redefine themselves for a new generation. Under parent company L Brands, Victoria's Secret continues to dominate the intimates market while evolving to meet changing consumer demands.

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