ZARA (www.zara.com) is a popular Spanish fast fashion retailer known for its trendy and affordable clothing, shoes, accessories, and beauty products. With over 2,000 stores in 96 countries, ZARA has become one of the biggest international fashion brands in the world.
The appeal of ZARA lies in its ability to quickly translate catwalk trends into affordable high street fashion. New styles arrive in stores twice a week, meaning customers always have something new to discover. This creates a sense of scarcity and urgency to buy, fuelling the brand's success.
ZARA's constant rotation of inventory also means the brand can offer deep discounts through seasonal sales events. Customers flock to these sales to score the latest trends at reduced prices. Some of the most popular ZARA sales include the Summer Sale, the Winter Sale, and special holiday sales like Black Friday.
ZARA Sale Dates in 2024
|26th Dec – 5th Jan
|Up to 40% off coats, sweaters, boots & cold weather essentials
|Valentine's Day Sale
|12th – 14th Feb
|Romantic dresses & accessories for date night
|1st – 7th April
|Up to 50% off dresses, sandals & spring fashion
|Labour Day Sale
|11th – 15th May
|Warm weather essentials up to 30% off
|7th – 11th June
|Savings up to 70% on swimwear, sandals & summer styles
|1st – 10th Nov
|Up to 60% off jackets, jeans, boots & autumn fashion
|Black Friday Sale
|24th – 29th Nov
|Doorbuster deals site-wide with extra discounts
|20th – 26th Dec
|Last minute deals on holiday party dresses & gifts
Popular Sale Events at ZARA
ZARA's Summer Sale is one of the most popular sales of the year, drawing huge crowds eager to score discounts on swimwear, dresses, sandals, accessories, and other warm weather apparel. The sale usually runs for 5 days in early June with discounts up to 70% off original prices.
The deepest discounts can be found on seasonal items like breezy maxi dresses, strappy sandals, and colourful swimsuits. Basics like t-shirts, denim shorts, and lightweight cardigans are also marked down, along with sunglasses, hats, handbags and other summer accessories. The sale is the perfect time to stock up on trendy vacation wear or give your whole summer wardrobe a fashionable upgrade on a budget.
As summer transitions to fall, ZARA drops prices on cold weather gear so customers can bundle up in style for less. The Winter Sale kicks off right after Christmas, typically running from December 26th through early January. Discounts range from 30% to 50% off coats, sweaters, boots, and other cold weather essentials.
The sale features marked down prices on cosy knits, weatherproof parkas, sleek leather boots, plush scarves and gloves. Going-out looks also get festive discounts, like sparkly holiday dresses, heels, and clutches to ring in the New Year. It's the ideal time to refresh your winter wardrobe or find chic holiday party outfits on a tight budget.
Other Discount Offers
In addition to its seasonal sales, ZARA offers year-round discounts:
Special Prices Section
The ZARA website features a Special Prices section where customers can find markdowns up to 60% off original prices. The section includes discounted women's, men's, kids, and home goods updated frequently. It's worth checking back often as new items are added regularly.
Students can sign up to receive 10% off their ZARA purchases with a valid student ID. The discount can be used site-wide in stores and online, with some exclusions on certain brands or products.
Sign Up Bonus
New ZARA newsletter subscribers receive 15% off their first online order when they enter their email address at checkout. Exclusions apply.
Free Shipping Minimums
ZARA offers free standard shipping on all orders over $50. No code is needed, the free shipping is automatically applied at checkout.
ZARA's Product Range
ZARA sets itself apart from other retailers with its extensive product range covering all styles and occasions. The brand is organised into departments that cater to men, women, kids, shoes, accessories, beauty, underwear, sport and ZARA Home goods.
Within the women's department alone, shoppers can browse dresses, tops, pants, jeans, jackets, swimwear, shoes, bags, accessories, beauty products, underwear and athleisure wear. Categories are further filtered by occasion, like workwear, going-out looks, basics, or loungewear. ZARA also launches hundreds of limited edition collections annually, like Resort Wear, Party Season or Winter Getaway.
Shopping at ZARA
Shopping at ZARA is easy whether in stores or online:
- To shop in stores, locate your nearest ZARA location using the store locator. Opening hours vary per location but are generally Monday through Saturday 10am to 10pm and Sunday 11am to 8pm.
- To shop online, start by browsing the well-organised ZARA website and adding items to your bag. Create an account to save items or expedite future checkouts. Enter your shipping address and payment information before finalising your order. Select standard or expedited shipping.
- ZARA also offers an app for iOS and Android devices allowing you to shop the latest collections on the go. The app features user profiles, payment information storage, order tracking, and notifications about new arrivals and sales.
- Orders can be returned free within 30 days to any ZARA store or by print return shipping label. ZARA's return policy allows items to be exchanged or refunded as long as they are unworn with tags still attached.
ZARA was founded in 1975 by Amancio Ortega and Rosalía Mera. The first store opened in La Coruña, Spain selling low-priced lookalike products of popular, higher-end fashion trends.
The brand grew rapidly throughout the 1980s and 1990s by adopting a fast fashion business model of refreshing inventory quickly based on what was selling. This agile supply chain, from design concept to stocking store shelves in just 2 weeks, allowed ZARA to respond almost instantly to customer preferences.
Today, ZARA releases over 20,000 designs annually and stocks stores with new items twice a week. The constant rotation of new affordable fashion is what draws customers back again and again.